Data

Data innovation can lead to monetization

When companies first began to add the role of chief data officers to their c-suites not too long ago, many newly minted CDOs believed their focus would be on data management and risk. While that is still very much the case, pace-setting CDOs are looking at data as a source for inspiration for new products […]

Continue reading

Jennifer Ippoliti: Build the right data team

Not everyone could say they transitioned from studying romance languages to working with data, but it worked for Jennifer Ippoliti. She says, “There’s definitely a language in what I’m doing now. In some respects there’s not much difference between a data dictionary and a French-English dictionary. Both are about unambiguously defining terms and making meaningful […]

Continue reading

Why clear communication is key

C-suite leaders often reach their leadership position by excelling in a certain focus. For chief marketing officers, that might be the development of branded content strategies. For chief information officers, it might be mastery of integrating new technologies with legacy systems. For chief financial officers, it might be proven ability at managing risk. But what […]

Continue reading

Eric Mosley: Keep employees engaged with clear priorities and crowdsourced recognition

As co-founder and CEO of Globoforce, a leading provider of social recognition solutions that help redefine how companies motivate and energize employees, Eric Mosley has a vision to raise employee recognition from a tactical, unmeasured and under-valued effort to a global strategic program with clear measures for performance and success. Globoforce’s clients are some of […]

Continue reading

Step-by-Step: Lead a culture shift

Build a strong team to transform your company Introduction Often tasked with steering the design and integration of large-scale digitization efforts, the chief data officer’s potential to add strategic value makes them a leading change agent. That’s one of the reasons CDOs have seen their stature and influence rise, according to a report by The […]

Continue reading

Step-by-Step: Foster an agile culture

Scale collaboration to drive business outcomes Introduction Agile is a way of working that was originally created to improve software development, but its measurable effect on business results has made it an attractive way to work for all types of organizations and teams. Agile is not simply an initiative, nor is it a mode of […]

Continue reading

Manage organizational change

Enable and scale creative collaboration Introduction Your organization’s clients pursue big data and analytics with the expectation of a positive return on their investment. Only 63% of companies achieve that goal within the first year. 1 That’s because when companies embark on pursuing big data and analytics strategies, they embark on a journey that is […]

Continue reading

Diane Gherson: The next agenda for delivering value

Diane Gherson is Chief Human Resource Officer for IBM, where she is responsible for the development of IBM’s 400,000-strong global employee base. During her time at Big Blue, Diane has led IBM’s leadership development, talent, and compensation and benefits functions worldwide. Her work led IBM to be named #1 in Fortune magazine’s Global Top Company […]

Continue reading

Use data to deliver an exceptional client experience: Step by step

Introduction Obtaining a single view of the customer can be extraordinarily difficult, but it is the only way in which organizations can understand the preferences and buying habits of their most profitable customers and create a superior experience. Deriving those insights takes more than simply obtaining, collecting and storing information; it means harnessing that information […]

Continue reading

Step-by-Step: Prepare for a seat on a board of directors

Tap your network to research corporate governance Step 1: Gain relevant experience. A board seat with a large public company is unlikely to be your first experience. Start looking for opportunities where you can get board experience quickly. Boards of local nonprofits, an industry organization, a university and smaller companies are good places to start. […]

Continue reading

Omnichannel marketing: New vocabulary

Deliver consistent, personalized high-quality  customer experience across channels Introduction How often do you check prices and availability online and in the store before you make a purchase? CFI Group survey data1 finds that 95 percent of consumers—nearly everyone—say they frequently or occasionally shop a retailer’s Web site and store, and 82 percent expect to be […]

Continue reading

Focus on data governance AND analytics

Hello, my name is Mark Ramsey, I’m chief data officer for Samsung Mobile in the United States. There’s usually a lot of questions around a CDO role and if the focus for the role is more on data and being a data steward for the organization, or on analytics and the use of the data. […]

Continue reading