Customer Experience

Good design is good business

If you google “CEO strategy”, you’ll get about 128 million results. Seem like a lot? Google “CEO design”. You’ll get 259 million – over twice as many. Now, I can’t go back 10 years and do the same search, but we do know that design is a CEO agenda item right now. Some might thank […]

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IBM iX raises three strategic questions at Adobe Summit 2017

The pace of change in business today is unprecedented. It’s more challenging than ever to keep up, as the best consumer experiences become the new benchmarks against which all experiences will be measured. The good news is that there’s never been a better time to be a creator and reinvent how we engage!  We have […]

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Four things CxOs must do to defy digital disruption

There’s no doubt that the pace of digital disruption is only accelerating. Companies that are not already making aggressive moves to keep up are at risk of being left behind by competitors. But, these digital innovations themselves are not enough. Companies also need to look at reimagining their customer experiences to fully take advantage of […]

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IBMiX at Cannes: a game-changing experience

Interested to learn all about IBMiX at Cannes? Look no further! The Cannes Lions Festival is an eight-day celebration of inspirational people, innovative experiences, and creative ideas that change the world. Attendees will be educated and galvanized as they explore all the event has to offer. By tapping into a particular area of our expertise, […]

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Join a Celebration of Digital Craft with IBMiX at Cannes Lions Festival

Carpe the Digital Diem with IBMiX at Cannes! It never ceases to amaze me how fast the world is changing. When I first began attending the annual Cannes Lions International Festival of Creativity as a creative director five years ago I would have told you then that I had seen the future, and it looked […]

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Winning the Online Shopping Festival Race by Cognitive Advertising

The Online Shopping Festivals are gradually becoming a battle ground for the top retailers as the winner becomes the first off the starting block in the annual festival shopping race.  They need to arm themselves with a huge war chest of advertising dollars. Interestingly, there was a 111% uplift in digital ad spend on Cyber […]

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Cognitive computing helps us reimagine customer experiences like never before

Interested to learn all about reimagining customer experiences? Look no further! Since our creation in 1911, IBM has declared three eras of computing: The tabulating systems era started in the early 19th century, with electromechanical machines designed to assist with summarizing information. The programmable systems era took over in the 1940’s, with mechanical devices that […]

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Social in Style: IBM iX study explores social media use in the fashion industry

Announcing the new IBM iX study about social media in fashion:”Data is Fashionable“. The fashion industry has seen a lot of disruption over the last few months, with several major announcements that will impact customer experience, supply chains, and broader talent and business operations. This is in response to the realisation that the industry’s business model was not […]

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Emergence of the New Target Audience in a Cognitive World

The bedrock of an effective and impactful marketing strategy continues to remain a granular understanding of end customers. Marketers have leveraged various research and analytical techniques to understand every facet of their customers – who are they, what they buy, which channels they prefer and how they respond to changes in prices and promotions. Organizations […]

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Digital Transformation: It Takes a Village

Businesses today are almost universally seeking to transform themselves in order to provide the type of engaging experiences that will meet their customer’s (constantly evolving) expectations and give them an edge. Through an ecosystem of partners, acquisitions and home grown-capabilities that span each and every layer of the enterprise, IBM is helping businesses modernize for […]

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Creating the Next Best Experience

Co-authored by Paul Papas and Eric Berridge The demand for the “next best experience” is constantly evolving, which compels the most successful companies to adopt a state of constant innovation. Across all industries, creating an exceptional customer experience is today’s most competitive battleground. To meet this client demand, extending our strategy and cloud platform capabilities, […]

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Experience Intelligence with IBM iX at the Adobe Summit

This week, IBM iX is celebrating the one-year anniversary of our strategic partnership with Adobe. This landmark partnership is the first of its kind that brings together capabilities across design, strategy, mobile and commerce from IBM Interactive Experience (iX), the world’s largest digital agency, with Adobe’s unique product portfolio, creating a new scale of business […]

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