Customer Experience
Instant Checkout: Transforming Customer Experience with Shell
Self-checkouts are supposed to save us time, but crumpled barcodes in unpredictable packaging locations requiring individual scanning, and the dreaded ‘unexpected item in the bagging area’ warning message can quickly turn a trip to the shop into an extreme test of one’s patience. The longer and more arduous the process to check out, the more […]
Good design is good business
If you google “CEO strategy”, you’ll get about 128 million results. Seem like a lot? Google “CEO design”. You’ll get 259 million – over twice as many. Now, I can’t go back 10 years and do the same search, but we do know that design is a CEO agenda item right now. Some might thank […]
IBM iX raises three strategic questions at Adobe Summit 2017
The pace of change in business today is unprecedented. It’s more challenging than ever to keep up, as the best consumer experiences become the new benchmarks against which all experiences will be measured. The good news is that there’s never been a better time to be a creator and reinvent how we engage! We have […]
Four things CxOs must do to defy digital disruption
There’s no doubt that the pace of digital disruption is only accelerating. Companies that are not already making aggressive moves to keep up are at risk of being left behind by competitors. But, these digital innovations themselves are not enough. Companies also need to look at reimagining their customer experiences to fully take advantage of […]
Winning the Online Shopping Festival Race by Cognitive Advertising
The Online Shopping Festivals are gradually becoming a battle ground for the top retailers as the winner becomes the first off the starting block in the annual festival shopping race. They need to arm themselves with a huge war chest of advertising dollars. Interestingly, there was a 111% uplift in digital ad spend on Cyber […]
Social in Style: IBM iX study explores social media use in the fashion industry
Announcing the new IBM iX study about social media in fashion:”Data is Fashionable“. The fashion industry has seen a lot of disruption over the last few months, with several major announcements that will impact customer experience, supply chains, and broader talent and business operations. This is in response to the realisation that the industry’s business model was not […]
Emergence of the New Target Audience in a Cognitive World
The bedrock of an effective and impactful marketing strategy continues to remain a granular understanding of end customers. Marketers have leveraged various research and analytical techniques to understand every facet of their customers – who are they, what they buy, which channels they prefer and how they respond to changes in prices and promotions. Organizations […]
Digital Transformation: It Takes a Village
Businesses today are almost universally seeking to transform themselves in order to provide the type of engaging experiences that will meet their customer’s (constantly evolving) expectations and give them an edge. Through an ecosystem of partners, acquisitions and home grown-capabilities that span each and every layer of the enterprise, IBM is helping businesses modernize for […]
Creating the Next Best Experience
Co-authored by Paul Papas and Eric Berridge The demand for the “next best experience” is constantly evolving, which compels the most successful companies to adopt a state of constant innovation. Across all industries, creating an exceptional customer experience is today’s most competitive battleground. To meet this client demand, extending our strategy and cloud platform capabilities, […]
Experience Intelligence with IBM iX at the Adobe Summit
This week, IBM iX is celebrating the one-year anniversary of our strategic partnership with Adobe. This landmark partnership is the first of its kind that brings together capabilities across design, strategy, mobile and commerce from IBM Interactive Experience (iX), the world’s largest digital agency, with Adobe’s unique product portfolio, creating a new scale of business […]
IBM Cognitive and Interactive Experiences at SXSW
IBM — and IBM Interactive Experience — are excited to be attending South by Southwest Interactive. This is the annual nexus of experience design digerati who immerse themselves in what’s new and provocative in the world of digital experience transformation, and it’s a movement we’re proud to be shaping. We look forward to being in Austin […]
IBM iX Completes Bold Move to Support Digital Reinvention
Today we are excited to announce that IBM has completed the acquisition of Resource/Ammirati — a leading, US-based digital marketing and creative agency — to join IBM Interactive Experience (iX). IBM’s clients are clamoring for new ways to engage people as individuals — be they customers, employees, citizens, students, fans or patients. As a result, […]