content marketing

NRF prep for CMOs: 4 key tech trends

  This National Retail Federation’s annual convention and expo opens on January 17 in New York and runs through January 20. If you’re a retail CMO or one of the 33,000 retail professionals flocking to the Javits center in Manhattan for “The Big Show,” you’ll likely have conversations with your peers and colleagues on topics […]

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CES 2016 Trends to Watch for CMOs

At the Consumer Electronics Show in Las Vegas, businesses and consumers alike are discussing new technologies that are making a big impact. Here’s a look at trending topics at this year’s event for Chief Marketing Officers.How will TV change marketing? As more viewers cut the television cord, digital content marketing moves into the forefront. A […]

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Étape par étape: Comment exploiter l’Internet des objets

L’Internet des Objets (IdO) a le potentiel pour améliorer en profondeur la performance des entreprises et la valeur apportée au client. Chris O’Connor, Directeur Général de l’entité d’IBM dédiée à l’Internet des Objets, estime que dans quelques années, le nombre d’appareils IdO aura dépassé la population mondiale par un coefficient de cinq ou sept. Chaque […]

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Step-by-Step: Make an impact with content marketing

Read your audience with content marketing Content Marketing: A DefinitionThe strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action.1 Introduction Content marketing creates customer value through personalized information and tailored insights. Those insights, presented in […]

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New Vocabulary: Content Marketing

Creating profitable customer interactions with content that resonates Content Marketing: A DefinitionThe strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action1. What it means Content marketing creates customer value through tailored insights. Those insights are presented […]

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Cognitive Copywriting?

Whether you’re a marketing veteran or a fresh graduate straight out of university one thing you will undoubtedly be tasked with is writing great copy / content.  Its a task all of us need to be skilled in, but if I was to ask for a show of hands now of how many marketers thought of […]

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