communication

Jeff Smith: Lessons from IBM’s CIO on scaling agile

Jeff Smith arrived at IBM just over one year ago, but his mantra—to create an agile culture across Big Blue—is already driving fundamental change. Using the collective wisdom of IBMers to build a new, more collaborative innovation model, Smith’s organization is creating loosely coupled, tightly aligned teams that combine the work ethic of a startup […]

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Inderpal Bhandari: When looking at Big Data, always start with a business question

Inderpal Bhandari joined Cambia Health Solutions in March 2014 as the company’s first chief data officer, charged with transforming the healthcare consumer’s experience. Cambia, a nonprofit based in Portland, Ore., provides insurance, cost-transparency solutions, game-supplemented wellness programs and marketplaces to support consumers with high deductibles.Bhandari has spent more than two decades mining insights from data […]

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Nate Bennett: Second in command COOs are first in line to become CEO

Chief operating officers around the world can understand how the American slang phrase “riding shotgun”—sitting in the front seat beside the driver of a car—is a good metaphor for a COO’s relationship with a CEO. Like a trusted traveling companion on a long and often winding road trip, the COO offers direction but never directly […]

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Suzi Watford: Marketing strategies for making a leading brand more relevant than ever

It’s a crisp, bright October afternoon and the midtown Manhattan office of Dow Jones, the financial information company founded in 1882, is abuzz with crisp, bright conversations. The vibe is more like a tech startup than a 133-year old organization known for traditional print financial publications like the Wall Street Journal and Barron’s. There are […]

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Mark Showers: Innovate in IT by applying the scientific method

A trained chemist, Mark Showers has used his grounding in the scientific method to guide a long and successful career in information technology. As Chief Information Officer of Reinsurance Group of America (RGA), his impact has national reach. Mark has been recognized as one of the “Premier IT leaders” by ComputerWorld magazine and an “Elite […]

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Cognitive Copywriting?

Whether you’re a marketing veteran or a fresh graduate straight out of university one thing you will undoubtedly be tasked with is writing great copy / content.  Its a task all of us need to be skilled in, but if I was to ask for a show of hands now of how many marketers thought of […]

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