Cognitive

IBM iX raises three strategic questions at Adobe Summit 2017

The pace of change in business today is unprecedented. It’s more challenging than ever to keep up, as the best consumer experiences become the new benchmarks against which all experiences will be measured. The good news is that there’s never been a better time to be a creator and reinvent how we engage!  We have […]

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What is the circular economy and how your company can capitalize on it

According to the Ellen MacArthur Foundation, the EU alone could save $700 billion per year by applying circular economy principles to business and production. The European Commission has calculated that increasing resource productivity by 30 percent before 2030 could create 2 million jobs. What is this circular economy that has such cost-saving, job-making potential? Reinventing […]

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Halftime helper: Will the locker room of the future be cognitive?

The average NFL halftime lasts only 12 minutes.That means coaches have a mere 720 seconds to digest thirty minutes of football, analyze the performance of dozens of players, assess the health of the injured, rehydrate their team, and make real-time adjustments to a game plan that took weeks to develop. Oh, and if they have […]

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Thinking big about mobile and cognitive: Reimagining customer experience

In some ways, digital, mobile and cognitive are becoming substitutes for another word… modern. The modern consumer mindset has been dramatically shaped by the power and pace of mobile. We expect to get anything we’re looking for easily, immediately, and in relevant personal context. A tall order for most companies! Facing this level of expectation, […]

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Cognitive computing helps us reimagine customer experiences like never before

Interested to learn all about reimagining customer experiences? Look no further! Since our creation in 1911, IBM has declared three eras of computing: The tabulating systems era started in the early 19th century, with electromechanical machines designed to assist with summarizing information. The programmable systems era took over in the 1940’s, with mechanical devices that […]

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Experience Intelligence with IBM iX at the Adobe Summit

This week, IBM iX is celebrating the one-year anniversary of our strategic partnership with Adobe. This landmark partnership is the first of its kind that brings together capabilities across design, strategy, mobile and commerce from IBM Interactive Experience (iX), the world’s largest digital agency, with Adobe’s unique product portfolio, creating a new scale of business […]

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IBM Cognitive and Interactive Experiences at SXSW

IBM — and IBM Interactive Experience — are excited to be attending South by Southwest Interactive. This is the annual nexus of experience design digerati who immerse themselves in what’s new and provocative in the world of digital experience transformation, and it’s a movement we’re proud to be shaping. We look forward to being in Austin […]

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From CMO to CXO – The data-driven journey towards building a deeper understanding of consumers

Our industry is not only changing, but converging. This year’s CMO Study by IBM reveals that as part of an effort to secure their customers, 63 per cent of CMOs state that delivering deeper, richer customer experiences is the top marketing priority in 2016. But how can we shift from this act of recognition to […]

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Reinventing The Wheel

The Automotive & Aerospace industries are one of the most exciting spaces that you could be working in when it comes to Experience Design. The forces of change are strong and our incentives to reinvent the wheel have never been more noble or more tied to the entrepreneurialism and invention that brought about the second […]

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