CMO

Get updates on the new CMO video series Above the Clutter

“Everyone thinks they’re a marketing expert,” says CMO Club founder Pete Krainik in the first episode of Above the Clutter. But what do CMOs consider to be their main expertise? And how can marketing experts like you learn from them? Throughout this new online video series, Krainik goes right to the source to have in-depth […]

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How to future-proof your customers’ journey

Market to customers where they are by investing across the buyer journey Customers interact with a company at multiple physical and digital touch points, forming relationships with a brand through real, personal experiences. They get to know a portfolio of offerings and consider them in context with their own needs when making buying decisions. They […]

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From CMO to CXO – The data-driven journey towards building a deeper understanding of consumers

Our industry is not only changing, but converging. This year’s CMO Study by IBM reveals that as part of an effort to secure their customers, 63 per cent of CMOs state that delivering deeper, richer customer experiences is the top marketing priority in 2016. But how can we shift from this act of recognition to […]

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CMO Live Chat with THINK Leaders

What challenges face chief marketing officers who seek to excel in data-driven leadership and the creation of engaging customer experiences? On February 9th we asked a panel of experts to share their wisdom on this topic and join us for a chat, which is archived in the comment section below. Our panel included: Carolyn Baird, […]

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Retail and Security Live Chat with THINK Leaders

Woman using mobile phone while shopping in supermarketEditor’s note: the live chat in the comments section is from January 28, 2016. As key purchasing moments increasingly move online, new opportunities for retailers to enhance their customer experiences emerge. Unfortunately, so do new opportunities for cybercrime and security breaches. Brian Kilcourse (@KilcoRSR), Managing Partner at Retail […]

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WEF Annual Meeting: Trends to watch in 2016

  Each January, world leaders and C-suite executives (and a few influential Hollywood stars and rock legends) gather for the Annual Meeting of the World Economic Forum (WEF) Annual meeting in Davos-Klosters, Switzerland to discuss pressing issues that affect the global economy and international culture. This year’s 2,500 attendees include Canadian Prime Minister Justin Trudeau, […]

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NRF prep for CMOs: 4 key tech trends

  This National Retail Federation’s annual convention and expo opens on January 17 in New York and runs through January 20. If you’re a retail CMO or one of the 33,000 retail professionals flocking to the Javits center in Manhattan for “The Big Show,” you’ll likely have conversations with your peers and colleagues on topics […]

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The Experience Revolution: The Game is on

Executive Summary Businesses across multiple industries are feeling the heat from disruptors who are using digital to revolutionize how customers interact with brands. Armed with these new experiences, customers are becoming increasingly impatient with incumbents who don’t keep up. Helping customers easily find what they need, simplifying signup, driving personalization and streamlining access to support […]

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CES 2016 Trends to Watch for CMOs

At the Consumer Electronics Show in Las Vegas, businesses and consumers alike are discussing new technologies that are making a big impact. Here’s a look at trending topics at this year’s event for Chief Marketing Officers.How will TV change marketing? As more viewers cut the television cord, digital content marketing moves into the forefront. A […]

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Step-by-Step: Transform your business with cognitive computing

Photo credit: Jon Simon/Feature Photo Service for IBM The greatest early potential for cognitive computing (systems that learn at scale, reason with purpose, and interact with humans naturally) is as a decision support system. Cognitive systems will churn through massive data sets—both structured and unstructured—and offer suggestions on anything from the treatment of a disease […]

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Can we remake the leadership industry?

Book Review: Leadership BS: Fixing Workplaces and Careers One Truth at a Time, by Jeffrey Pfeffer (Harper Business)   To be a successful C-suite leader today, you must be authentic, modest, truthful and selfless—right? Not if you want to win in today’s environment, suggests Jeffrey Pfeffer, a professor at the Stanford Graduate School of Business. […]

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Understanding the benefits of balance

Book Review: Unfinished Business: Women Men Work Family, by Anne-Marie Slaughter (Penguin Random House)   The belief that those who work most, work best may seem outdated in the feel-good speak of today’s corporate cultures. Yet it’s hard to deny that the vast majority of workplaces still live by it. Teleworking, flex hours, part-time positions, […]

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