Business Design

Design drives value and disruption, technology enables it

After I share my view on the central role of design thinking in digital, as I did in my last post, the old cliché is often brought up: if Henry Ford had used design thinking, he would have designed a faster horse and not a car. But I think that does design thinking a disservice. […]

Continue reading

Good design is good business

If you google “CEO strategy”, you’ll get about 128 million results. Seem like a lot? Google “CEO design”. You’ll get 259 million – over twice as many. Now, I can’t go back 10 years and do the same search, but we do know that design is a CEO agenda item right now. Some might thank […]

Continue reading

Four things CxOs must do to defy digital disruption

There’s no doubt that the pace of digital disruption is only accelerating. Companies that are not already making aggressive moves to keep up are at risk of being left behind by competitors. But, these digital innovations themselves are not enough. Companies also need to look at reimagining their customer experiences to fully take advantage of […]

Continue reading

Serve your customers by serving your employees

These days, customers expect an engaging, personal experience across all of their interactions with you. And if you don’t measure up, it’s simple for them to take their business to a competitor. This environment puts incredible pressure on companies to improve how customers engage with their brands, but it can sometimes leave employees in the […]

Continue reading

Beyond Game, Set & Match: How mobile can help transcend digital-only engagement

It’s that time of year again. Finals are approaching, the rain is dwindling and 13 days of unforgettable tennis is drawing to conclusion at The Championships, Wimbledon. The perfectly cut grass and all that comes with it at The Championships represents an event of British character in its truest sense. Guests far and wide have visited SW19 in […]

Continue reading

Winning the Online Shopping Festival Race by Cognitive Advertising

The Online Shopping Festivals are gradually becoming a battle ground for the top retailers as the winner becomes the first off the starting block in the annual festival shopping race.  They need to arm themselves with a huge war chest of advertising dollars. Interestingly, there was a 111% uplift in digital ad spend on Cyber […]

Continue reading

Emergence of the New Target Audience in a Cognitive World

The bedrock of an effective and impactful marketing strategy continues to remain a granular understanding of end customers. Marketers have leveraged various research and analytical techniques to understand every facet of their customers – who are they, what they buy, which channels they prefer and how they respond to changes in prices and promotions. Organizations […]

Continue reading

Digital Transformation: It Takes a Village

Businesses today are almost universally seeking to transform themselves in order to provide the type of engaging experiences that will meet their customer’s (constantly evolving) expectations and give them an edge. Through an ecosystem of partners, acquisitions and home grown-capabilities that span each and every layer of the enterprise, IBM is helping businesses modernize for […]

Continue reading

Experience Intelligence with IBM iX at the Adobe Summit

This week, IBM iX is celebrating the one-year anniversary of our strategic partnership with Adobe. This landmark partnership is the first of its kind that brings together capabilities across design, strategy, mobile and commerce from IBM Interactive Experience (iX), the world’s largest digital agency, with Adobe’s unique product portfolio, creating a new scale of business […]

Continue reading

IBM iX welcomes ecx.io!

Today I am excited to announce that IBM has closed on the acquisition of ecx.io – a leading, European, full service digital agency headquartered in Dusseldorf, Germany – to join our IBM iX family. Driven by consumer expectations for engaging experiences and seamless commerce, the demand for digital commerce and customer platform solutions is on […]

Continue reading

Designing Enchanting Experiences In The Cognitive Era

From Dick Tracy’s watch to Wonder Woman’s Bracelets to Bat Girls total recall and technopathy, fiction has a intriguing dialog with invention. This dialog can serve as inspiration to designers and engineers alike when creating for brands in the cognitive era. As a kid with reading disabilities, I learned to read, function and play in the real […]

Continue reading

Something stirring in the world of fashion

As you may have read, Burberry has caused a stir in the industry by announcing that it will make catwalk styles available immediately.  Is this the death of the traditional season?  What does this mean for the supply chain in fashion businesses? To try and answer these questions I am joined by my colleague Joe […]

Continue reading