automotive

CES 2016: Internet of Things moves from concept to reality

This year’s Consumer Electronic Show (CES) in Las Vegas helped to prove the “Internet of things” (IoT) is no longer a buzzword but a reality, and everything from homes to cars to athletic gear will soon be connected. This is not only a technological shift, but also a business one. As IDC predicts, by 2020, […]

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Scott Monty: Measuring a return on social engagement

Ask any savvy digital marketer to name the most successful social media campaigns of all time and the Ford Fiesta Movement, which ran for six months in 2009, is sure to appear on the short list. Ford eschewed the traditional marketing blitz of a new car launch, and instead hand-picked an army of social media […]

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Create new markets with owned media assets that are truly useful

At the turn of the last century, a French tire company started publishing travel guides and restaurant reviews These Michelin Red Guides, along with their coveted Michelin stars, are now iconic standards for tourists and foodies around the world. But why would a company that knew more about rubber than restaurants print them in the […]

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João Ciaco: Marketing to customers, as well as to colleagues

If everyone in the company is ultimately responsible for brand perception, what’s the role of the marketing department? For João Ciaco, chief marketer in Latin America for Italian carmaker Fiat, marketing is increasingly about making connections. Ciaco explains his efforts to connect social media with experiences beyond the virtual world, to encourage many disparate agencies […]

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