analytics

David Kirchhoff: Data is only as good as the questions you ask

The recent shift from Points to PointsPlus by dieting powerhouse Weight Watchers is a case study in effective organizational change. The transition to a new weight-loss formula was equal parts science (nutritional and behavioral) and marketing (to members and employees). More than four years in the making, the rollout required much testing, several iterations and […]

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Brett Goldstein: Bringing transparency to secretive cultures

Chicago’s Chief Data Officer Brett Goldstein is a pioneer in more ways than one. He’s the nation’s first big city CDO and a force for transparency in what has long been a secretive environment. Under the direction of Mayor Rahm Emanuel, Goldstein helped establish the city’s data portal, data.cityofchicago.org, which includes more than 200 datasets. […]

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