analytics

Hone your powers of persuasion

The role of the CFO is expanding beyond the domain of finance to include responsibilities for organization-wide strategy and growth. While this transformation gives CFOs the opportunity to step outside of their traditional roles, it also comes with some new challenges—not the least is how to motivate and lead people outside of the finance department. […]

Continue reading

Know your customer better

CFOs who think that understanding the customer is marketing’s job should consider this: Enterprises with a strong understanding of their customers are 60 percent more likely to financially outperform their competitors.1 And that means everyone in the c-suite should know the customer, including those in the finance function. While CFOs may be new to figuring […]

Continue reading

Create a culture of analytics

To truly obtain the benefits of analytics, companies must create a data-centric culture that reaches across the organization.1 Successful organizations are infusing analytics throughout their organizations to drive smarter decisions, enable faster actions and optimize outcomes. In its 2013 study, Analytics: A blueprint for value, the IBM Institute of Business Value found that 75 percent […]

Continue reading

CIOs are moving from the back office to the front lines

Since its inception, the role of the CIO has always been in flux as technology capabilities and the needs of business are always rapidly changing. The number of CIOs who are responsible for providing basic IT services has increased, as has the number responsible for pioneering and engineering innovation.1 Although the basics will always be […]

Continue reading

Use cognitive computing to build new kinds of organizations

Business leaders make thousands of decisions over the course of a year. Fortunately, we have more data, more evidence to help support those decisions than ever before. But the sheer volume and complexity of the information that could potentially inform a decision far exceed the analytic capabilities of the human mind. Imagine if some of […]

Continue reading

Analytics is most valuable when it makes employees more valuable

People are motivated by success. That’s why to make the most of big data, employees need to see how analytics helps them create real value. Customer-facing employees, for example, benefit from analytics that tells them the next, best action to take in a given scenario, helping them provide better service. Managers need to see decisions […]

Continue reading

Embrace soft metrics

The metrics used to evaluate company performance have long been straightforward: revenue, gross profit margins, customer growth, and expansion into new markets. These hard-and-fast numbers make it relatively easy to gauge how well a company is doing from traditional financial and growth perspectives. However, as companies work toward becoming more customer-oriented, they are finding that […]

Continue reading

(Social) Listening is not the same thing as just hearing

Customers are talking about your company right now. Wouldn’t you like to know what they are saying? For the average person, social media is about sharing with friends, but for the marketer, it represents one of the most powerful customer insight tools ever invented. This is not exactly breaking news for most CMOs. Many organizations […]

Continue reading

Be global and local

Can you be global and local? Many companies no longer have a choice. They must find a way to capitalize on global scope and scale while still maintaining the insight and adaptability of a local business in each market they serve. And often it is the CFO who is being asked to make this balancing […]

Continue reading

There’s no one-size-fits-all for measuring digital marketing ROI

Telling marketing to raise its return on investment is like telling a sick person to be well. If only it were that easy. In a recent study, establishing an ROI strategy was the top challenge companies mentioned about social media, while not realizing a return on investment was number six.1 The lesson: companies are more […]

Continue reading

Embed finance people throughout the organization

Working in departmental silos allows for disciplines of specialized expertise to develop and mature. Silos also cause these departments to be isolated from the rest of the business, dampen communications and hinder relationship building. In many companies, the human resources function has known this for decades and worked to embed their own people throughout other […]

Continue reading

Fail fast; learn faster

According to Thomas Watson, IBM’s founder, “The way to succeed is to double your failure rate.” This could be easier said than done, but Watson’s words are even truer now than when he spoke them. The barriers to experimentation are lowering by the day and our ability to learn is growing just as fast. Used […]

Continue reading