IBM at Cannes 2018
The State of the CMO – thinkLeaders @ Cannes Lions 2018
July 18, 2018 | Written by: Serena Peters
Categorized: IBM at Cannes 2018 | thinkLeaders
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CMOs now find themselves with an expanded mandate to contribute greater value and measurable results, deliver exceptional customer experiences and drive a customer-centric corporate culture shift across the enterprise. Join IBM iX thinkLeaders at the iX cabana as they speak IBM Japan, Group Nine Media, and Shopin about the CMO perspective in 2018.
Panelists:
– Robert Schwartz, Global Leader, Agency Services, IBM iX (moderator)
– Lisa Gilbert, CMO, UK & Ireland, IBM
– Christa Carone, President, Group Nine Media
– Doron Wesly, CMO, Shopin
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