CMOs now find themselves with an expanded mandate to contribute greater value and measurable results, deliver exceptional customer experiences and drive a customer-centric corporate culture shift across the enterprise. Join IBM iX thinkLeaders at the iX cabana as they speak IBM Japan, Group Nine Media, and Shopin about the CMO perspective in 2018.
– Robert Schwartz, Global Leader, Agency Services, IBM iX (moderator)
– Lisa Gilbert, CMO, UK & Ireland, IBM
– Christa Carone, President, Group Nine Media
– Doron Wesly, CMO, Shopin
Many of our followers know Robert Schwartz as our video host and the butt of many of my podcast jokes. If you’ve watched the series long enough, you might also know him as a marketer, a father and a husband, an avid soccer fan, a student of politics, and a man who can’t quite move […]
https://youtu.be/JxaqK7_VKRY The rate at which an organization can transform is directly proportional to the embarrassment it can tolerate. To succeed in their reinvention, CEOs are turning to their leadership to drive the growth and change agendas across the business. IBM iX thinkLeaders talks to Twitter, Ticketmaster, TLDR Capital, and Crane.tv, about how businesses today must […]
As we enter the age of data privacy, enterprises that most effectively deliver on excellent customer engagement are approaching problems with empathy for users and create close customer connections through authenticity, transparency, and trust. IBM iX thinkLeaders speaks to The Financial Times, Nestlé, and Codec.AI about brand transparency, credibility, and using technology to identify unmet […]