Frank Discussions at Cannes Lions

Ronalee Zarate-Bayani, Head of Integrated Marketing & Digital Advancement, The Hershey Company

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As part of the “Frank Discussions with IBM iX thinkLeaders” series that took place at Cannes Lions International Festival of Creativity, Ronalee Zarate-Bayani, Head of Integrated Marketing & Digital Advancement at The Hershey Co., and Robert Schwartz, Global Leader, Agency Services at IBM iX discuss driving marketing transformation through digital at one of the *sweetest* companies in the world.

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