Targeting is no longer a dirty word

One-size-fits-all marketing is increasingly ineffectual, so targeting has become essential to giving customers the experience they want. This means getting out of their way when they aren’t interested, showing up when they are, and maintaining a consistent voice and presence across multiple platforms. This discussion will tackle how publishers and advertisers alike are gearing up […]

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Key Insights from Cologne: A dmexco 2017 Review

Every September, digital marketing’s brightest minds and boldest voices gather in Cologne, Germany for two days to discuss what’s new in digital. This year’s event boasted more than 50,000 visitors from dozens of countries. Dmexco caters to a more technology-oriented audience than other industry conferences such as Cannes Lions, so the conversation around the event […]

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Wednesday, September 20: thinkLeaders presents Laura Walker, CEO, New York Public Radio

Replay coming soon! Robert Schwartz Global Leader, Agency Services, IBM iX Laura Walker CEO, New York Public Radio thinkLeaders interview with Laura Walker, CEO of NYPR, moderated by Robert Schwartz, Global Leader of Agency Services, IBM iX. The format will include 45 minutes of panel followed by 15 minutes of open Q&A from the live […]

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The future of advertising: Personal and contextual on all touchpoints

A future with fewer screens is not only imminent—it’s necessary for our future happiness. Typing on tiny keyboards is tedious, push notifications and ad interruptions are annoying, and social media’s endless scroll is overwhelming. A number of research papers have linked rising rates of depression and anxiety to increased screen time and social-media use. A […]

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For more diversity in AI, a look to the next generation

Seek for reasons to fear the loss of women’s jobs during the artificial intelligence revolution, and ye shall find them. Here’s a headline in Bloomberg on a story about the 2017 World Economic Forum: “The Rise of Robots Will Make the Tech Gender Gap Even Worse.” That meeting took place in the shadow of a […]

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How VR Can Be an Engine for Empathy

Virtual Reality is often called an “empathy machine.” The underlying promise is that VR will present an immersive experience with realistic emotive characters that will bleed off onto the headset user. In comparison to the detached position we may take with TV or film, VR’s allure is its capacity to more meaningfully convey the feelings […]

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With ICOs, Blockchain Goes Big Despite Big Setbacks

It’s impossible to escape certain buzzwords in business and tech media, and last year’s “bitcoin” has given way to “blockchain,” the technology that undergirds the cryptocurrency which promises to change how we think about everything. The summer of 2017 could be dubbed the Summer of the ICO, or Initial Coin Offering. Blockchain startups sell “tokens,” […]

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Embracing the Power of Cognitive and AI will Fuel Next Era of Customer Experience

I have the privilege of speaking at this month’s 4th Annual Digital Customer Experience Strategies Summit on September 19, 2017 in downtown Chicago, put on by the good folks at Strategy Institute. This marquee event is only a couple of weeks away (and registrations are still being accepted if your calendar can accommodate) and it […]

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Designing the devices users fall in love with (or not)

Don Norman has a bone to pick. “This is an old Apple charger,” he says, holding up a USB power adapter on a recent Skype call. “So I was wondering the other day how much power it put out because I’m trying to find more powerful chargers nowadays. See, can you read it?” he asks, […]

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Building a brain trust for good AI?

Whether or not rapidly-advancing artificial intelligence has doomsday potential is a debated topic, with luminaries such as Elon Musk and Mark Zuckerberg disagreeing about the degree of risk. The overall threat to employment through automation and digitization, along with the possibility of AI learning to act against human interest, is either grossly exaggerated or a […]

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SXSW 2016: The Future Is Here, It Just Needs a Better Interface

“Two pizzas sitting on top of a stove top oven” No, that’s not a description of my typical dinner at this year’s SXSW Interactive festival (although it’s close.) That simple phrase is proof of the amazing advances that have been made in the science of machine learning. The phrase was automatically generated by a computer […]

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Automation and the world of apps

About a year after the first iPhone was released, Apple unveiled something novel: An “App Store” where users could download small software programs, or apps, designed especially for iPhones. It turns out users loved apps—by 2016, there were more than 2 million iPhone and iPad apps on the market. Apps comprise a massive part of […]

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