IBM iX’s thought leadership series is hitting the road and making its Dreamforce debut. Join us at In Situ at the SFMoMa for 3 days of fireside chats and panels with business leaders and innovators who are shaping the future of business. RSVP here.
How do you know I am who I say I am? How do you know that I can be trusted? You might look for me on Twitter or Facebook. If you’re an app maker, you might rely on Apple or Google. If you’re an officer of the law, you may ask for my driver’s license, […]
Marcus Belingheri, a 16-year-old junior at the Marin School of the Arts in Novato, California, is excited about showing off his digital arts class’s work at the spring parent showcase, in a gallery the class is designing themselves. He’s especially looking forward to the moment when the white walls and dark wood floor varnish. That’s […]
Instagram knows if you’re depressed. Twitter can indicate PTSD. Facebook posts and tweets describe a region’s relative public health. These are some of the findings of the research conducted by the Computational Story Lab, a group led by Chris Danforth and Peter Sheridan Dodds of the University of Vermont. How do these platforms know so […]
Programmer Krishna Kaliannan lives in Manhattan. He can sum up the way he felt the day after the 2016 presidential election in one word: Blindsided. Who were the millions of Americans who had voted differently than polls had predicted? Why did they do it? Kaliannan didn’t know them, so he couldn’t ask. At the same […]
Jorge Espinel, Head of Global Business Development at Spotify, talks with Robert Schwartz, Global Leader of Agency Services at IBM iX, about creating meaningful customer experiences and finding innovative solutions to challenges in the music industry.
I was thrilled to kick off the Forrester CXSF event in San Francisco (CXSF) October 19th where the theme of Human + Machine was explored in great depth in the context of customer experience. My talk underscored that theme directly as for years consultants have advised breaking down problems along the dimensions of people, process […]
Just a few years before the launch of Unbabel Inc., a global machine translation agency based in Portugal, the world was a very different place. In 2009, Greece conceded its €300 billion debt, sounding the alarm bell on a crisis in the Eurozone. Within two years, social media communication assisted in fomenting the wide-scale protests […]
Should you be using augmented reality (AR) for your next brand campaign? With a projected $590 billion to be spent on advertising worldwide in 2018, companies are making important decisions as to where their money is best served. AR, having long promised to be an effective way for brands to engage their audiences, may finally […]
Cognitive technology is radically reinventing every aspect of advertising, from creative processes to customer experience design and campaign optimization, to deliver experiences like never before. This discussion will center on how cognitive tools are helping marketers all over the world adapt quickly to the needs of their customers, allowing them to respond in a more […]
Fireside chat at dmexco 2017 with Oliver Rosenthal, Industry Leader, Creative Agency, Google Germany — moderated by Robert Schwartz, Global Leader, Agency Services, IBM iX. Subscribe to IBM thinkLeaders!
One-size-fits-all marketing is increasingly ineffectual, so targeting has become essential to giving customers the experience they want. This means getting out of their way when they aren’t interested, showing up when they are, and maintaining a consistent voice and presence across multiple platforms. This discussion will tackle how publishers and advertisers alike are gearing up […]