David Kirchhoff: Data is only as good as the questions you ask

The recent shift from Points to PointsPlus by dieting powerhouse Weight Watchers is a case study in effective organizational change. The transition to a new weight-loss formula was equal parts science (nutritional and behavioral) and marketing (to members and employees). More than four years in the making, the rollout required much testing, several iterations and […]

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Brett Goldstein: Bringing transparency to secretive cultures

Chicago’s Chief Data Officer Brett Goldstein is a pioneer in more ways than one. He’s the nation’s first big city CDO and a force for transparency in what has long been a secretive environment. Under the direction of Mayor Rahm Emanuel, Goldstein helped establish the city’s data portal, data.cityofchicago.org, which includes more than 200 datasets. […]

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Marc Mathieu: In the digital era, everyone’s a marketer

Last year Unilever, the world’s second-largest advertiser, hired Marc Mathieu to be the company’s number-two marketer. A founder of BeDo, a strategic consulting firm that focuses on corporate sustainability and social responsibility, Mathieu joined Unilever to help achieve the company’s ambitious 2020 Sustainable Living Plan, which aims to double revenue while reducing raw material and […]

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