Mark Buthman: Facilitating and framing issues

Kimberly-Clark has a great tradition of innovation. It pioneered five of the eight consumer product categories where it does business, including facial tissues, training and youth pants, and bathroom tissue. Now the company is under pressure to innovate in the way it does business, too, as it drives an ambitious international expansion. Mark Buthman, who […]

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Fernando A. González: Making a more flexible and efficient organization

Since joining CEMEX in 1989, Fernando González has held several senior management positions, including managing country and regional operations, heading strategic planning, and now serving as chief financial officer. To improve its performance, CEMEX launched a comprehensive transformation process, and as a CFO that is also in charge of administration, González plays a key role […]

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Sunil Garg: The line blurs between business and IT

When Sunil “Sonny” Garg became CIO at U.S. energy giant Exelon last year, he already had an impressive leadership resume. He had run the company’s power generation business unit and served as head of human resources. Earlier still, he was an advisor to former Chicago Mayor Richard Daley and to Bill Clinton’s Office of Management […]

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Peter Cole: Marriott’s growth formula: data + a personal touch

Despite a tough business environment for the travel industry, Marriott International, which generates almost $12 billion in revenue in 74 countries under brands that range from The Ritz-Carlton to Residence Inn, has barely missed a step. Lately, the 86-year-old firm is in the middle of an aggressive expansion to add more than 600 new properties […]

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Ray Elias: When an insurgent becomes the incumbent

Online ticket reseller StubHub is experiencing growing pains. The 12-year-old ticketing pioneer is fighting off Ticketmaster’s encroachment into the so-called secondary market even while trying to lure more mainstream customers and maintain double-digit annual growth. What’s a chief marketing officer to do? TV and sports-talk radio remain important to Ray Elias, but increasingly he’s getting […]

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Bill Watkins: Building a new market for a unique product

Long-time technology executive and entrepreneur Bill Watkins re-joined the startup world as chief executive officer of LED lighting company Bridgelux after departing storage kingpin Seagate in 2009. Shortly after his arrival, he invested millions into building a new type of light bulb that has been long imagined by scientists and engineers, but never actually realized. […]

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Kevin Cai: The rise of the chief integration officer

China Eastern Airlines has experienced incredible growth over the last five years, doubling passenger load from 39 million to an expected 80 million in 2013. That type of expansion almost always brings growing pains, and China East Airlines is no different, according to Kevin Cai. He has completely refashioned the focus of his job from […]

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Christa Carone: Organizing in a new way to promote new media strategies

In this era of content-hungry social and digital media, corporate marketing and communication teams must work more closely than ever. Recognizing the importance of communications, Xerox promoted Christa Carone to the role of chief marketing officer even though she didn’t have any prior marketing experience. She had spent her entire career in public relations and […]

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Julie Cary: Data cuts both ways in the hospitality business

On the one hand, hoteliers have an enviable amount of customer data at their disposal—data that can be used to tailor customer service, drive repeat business and increase revenue. On the other hand, social media has ushered in a new level of transparency to the business, allowing dissatisfied customers to vent their frustrations in public […]

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Toshiaki Shimizu: What millions of transactions can say about a single customer

START TODAY runs the highly successful Japanese fashion e-retailer ZOZOTOWN. ZOZOTOWN stays on the cutting edge by connecting more than 400 small shops and 2,000 brands to millions of customers around the world. It personalizes the site’s marketing and drives sales by mining transaction data. Toshiaki Shimizu discusses what it’s like to be a marketer […]

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David Scribner: Retention is the new growth

The great land grab for mobile customers in developed markets is largely over. In Australia, most adults (not to mention teens and even many children) have at least one mobile device. What does that mean for marketers of mobile products and services? For Virgin Mobile Australia, it has meant a strategic shift away from acquisition […]

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Andrew Lark: Marketing requires data, new types of talent and courage

Two powerful forces are conspiring to hold back a revolution in marketing: corporate inertia and a vested interest in the status quo. But those forces will ultimately get steamrolled— along with any marketer who’s unwilling to embrace the changes customers want. So says Andy Lark, a veteran marketer who abandoned his old tactics and cycles […]

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