thinkPod: iX thinkLeaders at SXSW 2018

Join IBM iX’s Robert Schwartz, Global Leader of Agency Services, and Amanda Thurston, Marketing Services Leader, as they reflect on SXSW 2018 and share insights from this week’s thinkLeaders guests.

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Boom or Bust? Watson Helps Fantasy Football Owners Make Better Decisions

We’ll be exploring this new technology in more detail at Think 2018. Join us. Whether you’re a member of the Patriots Nation or an ardent Bills Backer, or even if those references have no significance, you can’t make it through a football season without hearing about fantasy football. It gives fans a personal connection to the game, […]

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Think that machine learning requires tons of data? Think again.

Bread is surprisingly simple, and surprisingly complex. There are only three basic ingredients – flour, water, yeast—but there are loads of ways to combine them. Machine learning is a bit like baking bread. Traditionally, the most important ingredient has been real-world data. You need to have lots of examples to teach a computer how to […]

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Taking Tech Branding Beyond the Cliché

Clichés in the branding of new technology have become so familiar that their purveyors are ripe for parody, even outside the insular world of tech. But it’s still possible for emerging and established brands to find a unique language amidst the babble—and even to enjoy the process. Just ask the team at Aperto, a Berlin-based […]

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thinkPod: Nolan Bauerle, Director of Research at CoinDesk

In this episode, Amanda Thurston, Marketing Services Leader at IBM iX, sits with Nolan Bauerle, Director of Research at CoinDesk. They discuss the history of cryptography, blockchain use cases, and the importance of patience in this rising ecosystem.

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What Is the Future of Mental Health Technology?

We hear a lot about the adverse impact of technology on our mental wellbeing, but several new tech projects aim to prove that virtual simulations and robotics, for example, can be used to actually improve health and wellness. The burgeoning field of mental health tech is aimed at improving user wellbeing, with apps and technologies […]

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Why is VRChat so popular, and what’s it mean for the future of virtual reality?

There are precisely three things to do in the social VR app called VRChat. You can build a room. You can create an avatar to exist within that room and those created by others. Finally, you can take on the persona of this character and talk to other avatars. Apart from a few minigames, there […]

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Instant Checkout: Transforming Customer Experience with Shell

Self-checkouts are supposed to save us time, but crumpled barcodes in unpredictable packaging locations requiring individual scanning, and the dreaded ‘unexpected item in the bagging area’ warning message can quickly turn a trip to the shop into an extreme test of one’s patience. The longer and more arduous the process to check out, the more […]

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Three Ways Metalearning Will Change the Face of Artificial Intelligence

If you were going purely off of what is depicted in movies and television shows, you’d think that using AI was an extremely streamlined process. Got a problem? Just push a few buttons or simply say what you want to your computer—and a few moments later the AI will have the issue resolved. The reality […]

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Keep Your Brand Relevant in a Voice-First World

With recent advances in AI, including natural language processing (NLP), voice will be the next big paradigm in how we interact with digital devices. With the big tech companies racing to establish dominance of their respective voice platform, it’s only a matter of time until spoken dialogue will become the standard for digital interfaces. Whether […]

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thinkPod: Eric Martinez, former Partner and Designing Change Lead at VSA, co-founder at Studio Bonafide

In this episode, Amanda Thurston, Marketing Services Leader at IBM iX, sits with Eric Martinez, former Partner and Designing Change Lead at VSA, to discuss business visioning, nurturing talent and creativity, and the written word in a digital world. Since the recording of this podcast, Eric Martinez has left VSA to start a new venture. […]

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How Funny Should a Chatbot Be?

Question: Why do scuba divers always fall backwards out of the boat? Answer: If they fell forward they would still still be in the boat. Ba dum tsh. This dad joke comes courtesy of Microsoft’s Cortana. Chatbots, just like dads, want to be funny. As chatbots and other conversational interfaces become a part of our […]

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