Doug Ulman: Mining public opinion to weather a crisis

What’s your first move after your organization’s larger-than-life founder confesses to a massive fraud in a prime-time interview with Oprah Winfrey? For Doug Ulman, president and CEO of the Livestrong Foundation, it was to post a short message to Facebook and Twitter reminding the public of the foundation’s mission: We fight cancer. Call us now. […]

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John Rogers: Turning to data for growth, even in an economic downturn

J Sainsbury is on a roll. In early October, Britain’s No. 3 food retailer Sainsbury booked its 35th straight quarter of growth. That’s no small feat when you consider the moribund UK economy has sunk plenty of national retailers. Sainsbury’s CFO John Rogers believes the retailer managed the economic downturn so much better than rivals […]

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Teddy Goff: Building a bridge from social media to the President of the United States

Teddy Goff led a team of more than 200 people focused on digital media for President Obama’s re-election campaign. Together they generated more than 133 million video views, ran more than $100 million in online advertising, developed innovative tools to build grassroots communities, and raised more than $690 million. TIME said Goff’s tactics “bordered on […]

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Kristin Russell: The CIO as chief anthropologist

Many CIOs talk about how their jobs are becoming more strategic in nature, but Kristin Russell has a second title to prove it. As the state of Colorado’s CIO, she’s responsible for building, managing and maintaining the IT systems required to deliver critical government services. As secretary of technology, she spearheads the official IT economic […]

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Jeff Goering: Data mining drives big top-line growth for a Super Bowl champion—and the entire NFL

Approaching $10 billion in collective revenue this season, the National Football League is the most lucrative collection of teams in professional sports. Thanks to a revenue-sharing arrangement, most every team profits. But that’s not the only way the league’s 32 franchises have banded together. As Jeff Goering, CFO of the Super Bowl champion Baltimore Ravens, […]

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Michael Oldham: Letting data reveal the secrets of the human brain

Michael Oldham is not your typical neuroscientist. For starters, he came to study the human brain in a rather circuitous fashion. He started his career as a media buyer at an advertising agency. But more importantly, he’s turning the field, well, on its head by using big data and analytics to search for clues for […]

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John Foreman: Data science is equal parts technology and translation

Deluged with close to 2 billion e-mails a month in 2011 and struggling to stay ahead of spammers, e-mail-marketing firm MailChimp hired its first chief data officer. John Foreman, a former data scientist at Booz Allen Hamilton, did more than tackle the problem with a new automated vetting process; he mined MailChimp’s enormous datasets for […]

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Systems of engagement: Step-by-step

Consumer experiences designed to provide something that customers want every time they interact with a company. These experiences use Web-based and geographically aware applications and devices to engage customers individually in a stronger relationship with a brand. Introduction A system of engagement is designed to motivate people to take action, get information and share feedback […]

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Peter Hinssen: The rise of the business-minded CIO

A serial entrepreneur, author and technology strategy lecturer at the London Business School, Peter Hinssen has helped countless tech executives remake themselves in an era of shifting technological needs. All too often, he finds that CIOs are lacking the skill sets necessary to help their companies in this newly digital age. Here, Hinssen shares advice […]

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Ann Winblad: Mastering the digital skills of tomorrow begins now

Founded in 1989, Hummer Winblad Venture Partners is the oldest venture capital fund to invest solely in software, giving co-founder Ann Winblad unique access to some of the world’s most successful tech start-ups before there was even something called big data. Of course, with new digital tools come new skillsets, and Winblad believes decision makers […]

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Will Harris: Embracing the mobile future

Before Will Harris took the job as chief marketing officer of luxury spirits company Belvedere Vodka, where he’s preparing to re-launch the brand, he was Nokia’s head of marketing for the Southeast Asia Pacific region. From that post, he had a front-row view of how speedy, ubiquitous connectivity and smartphone saturation change the way people […]

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Maureen McGuire: Building marketing in a company that’s never needed it

The Bloomberg terminal became a fixture in financial trading houses around the world without any real marketing to speak of. In fact, for almost three decades, Bloomberg L.P. didn’t even have a marketing function. That changed almost four years ago when the company brought on Maureen McGuire to help build and promote new products while […]

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