Pushing the performance frontier: Insights from your CFO peers

As a THINK Finance member, we invite you to join a virtual roundtable series based on IBM’s recent CFO Forum in New York City. Your hosts will present the same material they shared with the group in New York to spark discussion among THINK Finance members about the challenges and opportunities that are facing CFOs. […]

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Finance and IT in the journey of transformation: Best practices for globally integrated enterprises

Over the past two decades, globalization has increased dramatically. Technological advances make it easier to interact despite differences in geography, time zone, language and currency, ushering the business world into an era of global integration, a profound historic shift in the competitive landscape. A globally integrated enterprise (GIE) makes the most of these new realities. […]

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Mergers and acquisitions: using analytics to mitigate integration risk

A recent study found that 83 percent of all mergers fail to create value and half actually destroy value. In the last decade, IBM has acquired 116 companies in an effort to remix its portfolio toward services, software and integrated solutions. In the process, the company has developed a system to integrate acquisitions to optimize […]

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Neil Bedwell: How effective content is like good dinner conversation

With operations in 207 countries that deliver 1.8 billion drinks every day, Coca-Cola is one of the most recognized companies and brands in the world. And yet it’s hardly resting on that success. To help the company achieve its ambitious goal of doubling business by 2020, Neil Bedwell, global director of digital strategy and content, […]

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Daniel Diermeier: Brand stewardship and the role of the CIO

Daniel Diermeier, the IBM Professor of Regulation and Competitive Practice at the Kellogg School of Management, is one of the country’s leading experts on managaing reputational risk. Originally trained as an applied game theorist, Diermeier’s teaching and research focuses on the interaction of business and politics, crisis leadership and reputation management. His most recent book, […]

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Building a great IT organization: what’s your secret?

IT is still in its infancy in the world of business and the growing pains are still apparent. CIOs are taking on new roles to radically remake their profession and drive business outcomes. Listen to Paul Ingevaldson, retired CIO of Ace Hardware, to discuss what IT organizations must do to increase recognition in their enterprise. […]

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The Economist’s Big Rethink 2014 US: The 360°CMO

New York, New York March 13, 2014 Discussion summaries (3) The Big Rethink 2014 US Attendees at this event discussed a range of topics in breakout sessions. This is an artist’s rendering of the key takeaways across all the discussions. Download (.PDF)   Real-time marketing: From hype to hope Attendees in this breakout discussed the […]

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Insights from the IBM Global C-suite Study

A decade ago, the IBM Institute for Business Value started the C-suite Study program. During that time, we have interviewed more than 18,000 executives and public sector leaders worldwide. For the newest c-suite study in 2013, we spoke with more than 4,000 C-suite executives in different roles: CEOs, CIOs, CFOs, CMOs, CHROs and CSCOs. In […]

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Making the case for marketing transformation: how do you convince stakeholders it’s worth the investment?

At our THINK Marketing CMO Executive Leadership Forum on April 9 and 10, we heard a number of you describe the challenges you face in making the case to your c-suite colleagues for investing in the infrastructure, talent and tools needed to transform marketing in your organizations. You described the importance of topics like marketing […]

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Integrate people, not processes

Marketing, especially in large organizations, can be an unwieldy machine with a lot of moving parts. CMOs shepherd a dizzying number of projects, which are managed and produced by dozens of departments and agencies, and distributed through dozens of channels. To execute projects, you need social media experts, data analysts, designers, market managers…and the list […]

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Data is driving discovery

Methods of scientific discovery evolved slowly over many centuries, from empirical observations about the natural world to experimentation and the hypothesis-driven scientific method. But now, access to massive data sets is driving a new approach to breakthrough discovery. Scientists and others are able to combine the sheer scale of available data with advanced statistical techniques […]

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IT is marketing’s innovation accelerator

The relationship between IT and marketing can often be fraught with tension. IT can see marketing as a group of renegades that asks for the impossible and breaks all the rules in the process. Marketing, on the other hand, can see IT as the group that gets in the way of brilliant plans, bogging things […]

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