In our third installment of thinkPod @ SXSW 2018, we are joined by Joseph Kopser, Congressional Candidate in TX-21. In this chat hosted by Amanda Thurston, Digital Marketing Services Leader at IBM iX, the two discuss inspiring a new generation of workers, closing skill gaps and managing bureaucratic change. Want more thinkPod @ SXSW? Check […]
In our second installment of thinkPod @ SXSW 2018, we are joined by Ben Hindman, Co-founder & CEO of Splash. In this chat hosted by Amanda Thurston, Digital Marketing Services Leader at IBM iX, the two discuss the data that drives great experiences, connecting most effectively with your customer, and how thoughtful event strategy can […]
thinkPod @ SXSW: Building Authentic Brand Experiences on Social with Ragy Thomas, Founder & CEO, Sprinklr
In our first installment of thinkPod @ SXSW 2018, we are joined by Ragy Thomas, Founder & CEO of Sprinklr. In this chat hosted by Amanda Thurston, Digital Marketing Services Leader at IBM iX, the two discuss experience-building as branding, the evolution of social, and the role of the CMO. Want more thinkPod @ SXSW? […]
This year at SXSW, Artificial Intelligence was predictably a recurring theme. There were dozens of panels on the subject of AI and its infinite applications. The technology is infiltrating every industry so quickly, one can’t help but feel we are on the verge of a fundamental shift, akin to the Web 2.0 revolution, or even […]
Join IBM iX’s Robert Schwartz, Global Leader of Agency Services, and Amanda Thurston, Marketing Services Leader, as they reflect on THINK 2018 and share insights from this week’s thinkLeaders guests.
As organizations shift their marketing mix towards digital, they face pressures to be faster, more accountable and collaborative with the lines of business they support. While adjusting to the new environment, marketing leaders are discovering a wealth of best practices from “agile.” But what does agile in the Marketing context really mean? We have heard agile used […]
By any standard, 2017 was a terrible year for natural disasters in the United States. Hurricanes in Texas and Puerto Rico. Wildfires and mudslides in California. According to the National Oceanic and Atmospheric Administration, 2017 was the most expensive year on record for natural disasters. Beyond the U.S., global floods, heatwaves, and other extreme weather […]
We’ll be exploring this new technology in more detail at Think 2018. Join us. Whether you’re a member of the Patriots Nation or an ardent Bills Backer, or even if those references have no significance, you can’t make it through a football season without hearing about fantasy football. It gives fans a personal connection to the game, […]
Bread is surprisingly simple, and surprisingly complex. There are only three basic ingredients – flour, water, yeast—but there are loads of ways to combine them. Machine learning is a bit like baking bread. Traditionally, the most important ingredient has been real-world data. You need to have lots of examples to teach a computer how to […]
Clichés in the branding of new technology have become so familiar that their purveyors are ripe for parody, even outside the insular world of tech. But it’s still possible for emerging and established brands to find a unique language amidst the babble—and even to enjoy the process. Just ask the team at Aperto, a Berlin-based […]
In this episode, Amanda Thurston, Marketing Services Leader at IBM iX, sits with Nolan Bauerle, Director of Research at CoinDesk. They discuss the history of cryptography, blockchain use cases, and the importance of patience in this rising ecosystem.