In this episode of thinkPod at SXSW 2018, Amanda Thurston (Marketing Services Leader, IBM iX) is joined by Jon Carter (Chief Digital Officer and Chief Technology Officer, Snap Kitchen) to discuss conscious sourcing, Foodie Tribes, and transitioning to digital business models.
thinkLeaders @ CEBIT 2018: Data-based Cutomer Understanding feat. Prof Markus Warg, COO, SIGNAL IDUNA & Board Member, SDA SE
In this episode of thinkPod at CEBIT 2018, Amanda Thurston, Leader, Digital Marketing Services, talks to Professor Markus Warg, COO at SIGNAL IDUNA & Board Member at SDA SE, about Service Dominant Architecture, partnerships, and working in agile.
A key theme of the Forrester CXNYC event was how customer experience can and should drive growth for the business. Yet the headline from Forrester’s 2018 CX Index stated the industry appears to be plateauing. Consumers said that brand experiences are overwhelmingly mediocre—62%—and the number of consumers who think experiences are above-average continues dropping each […]
thinkPod @ Cannes Lions 2018: Comfortable Spaces for Uncomfortable Conversations Feat. Gemma Greaves, CEO, The Marketing Society
In this episode of thinkPod at Cannes Lions, Amanda Thurston (Leader, Marketing Services, IBM iX) talks to Gemma Greaves (CEO, The Marketing Society) about bravery, bringing people together, and ensuring bolder marketing leadership by allowing people to be themselves.
Many of our followers know Robert Schwartz as our video host and the butt of many of my podcast jokes. If you’ve watched the series long enough, you might also know him as a marketer, a father and a husband, an avid soccer fan, a student of politics, and a man who can’t quite move […]
https://youtu.be/JxaqK7_VKRY The rate at which an organization can transform is directly proportional to the embarrassment it can tolerate. To succeed in their reinvention, CEOs are turning to their leadership to drive the growth and change agendas across the business. IBM iX thinkLeaders talks to Twitter, Ticketmaster, TLDR Capital, and Crane.tv, about how businesses today must […]
As we enter the age of data privacy, enterprises that most effectively deliver on excellent customer engagement are approaching problems with empathy for users and create close customer connections through authenticity, transparency, and trust. IBM iX thinkLeaders speaks to The Financial Times, Nestlé, and Codec.AI about brand transparency, credibility, and using technology to identify unmet […]
Is your company starting to focus more on experiences than products? If so, it’s a sign that the C-suite executives are striving to develop innovative business models to succeed in the experience-led era. Chief marketing officers (CMOs) in particular play a critically important role in helping their organizations better compete amidst disruption by new technologies. […]
thinkPod @ Cannes Lions 2018: Old Friends, New Cannes Feat. Errol Baran, SVP, Business Development and Innovation, BBC
In this episode of thinkPod at Cannes Lions 2018, Amanda Thurston (Marketing Services Leader, IBM iX) is joined by Errol Baran (SVP, Business Development and Innovation, BBC). They talk about story telling, the evolution of Cannes Lions, and exciting new work coming out of BBC this year.
CMOs now find themselves with an expanded mandate to contribute greater value and measurable results, deliver exceptional customer experiences and drive a customer-centric corporate culture shift across the enterprise. Join IBM iX thinkLeaders at the iX cabana as they speak IBM Japan, Group Nine Media, and Shopin about the CMO perspective in 2018. Panelists: – Robert […]
This year’s Cannes Lions festival was, predictably, a place where the freshest creative ideas, new media platforms, and groundbreaking technologies were on full display. This year felt like a confirmation of everything we’ve been saying for years: that technology isn’t just a piece of the marketing mix—marketing IS technology, and anyone trying to make marketing […]