Outthink Disruptions with Mobility in the Cognitive Era

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When 91 percent people respond that they keep their mobile phones within arm’s reach, it isn’t going too far when it’s said ‘Mobile is Everything’. The theme for this year’s Mobile World Congress shines the spotlight on possibly the most powerful platform for business innovation that has surfaced over the years.

At IBM, we believe that the ‘Cognitive Era’ is all about business innovation and it is a top priority for leaders everywhere. The power of data, analytics, cloud, mobile, social,  the Internet of Things, and Watson comes from pulling these capabilities together – and helping our clients ‘become digital’. “Digital” in fact is not the destination but the foundation for a new era of business.

So if you too are looking to transform your organization’s digital strategy, or wondering how you can enrich the experience for your customers and employees, the IBM booth #H.30, Hall 3 at MWC has lots in store for you.

Step up to learn about mobility in the cognitive era at the IBM Interactive Experience (IBM iX) Cognitive Wall, located right at the center of the booth. An interactive display guides you through how IBM is working to transform mobility with cognitive driven insights.

Move beyond phones and web interfaces – Nao the Robot, created by Aldebaran and powered by IBM Watson is the future of engagement and transforming the way we interact.

On Tuesday, Feb 23, join IBM VP Innovations IBM Watson, Michael Karasick for a panel discussion around Cognitive Computing and it’s coming of age. In the afternoon, IBM MobileFirst Conference at Hall 8 will help unlock value with mobility and redesigning customer engagement in the digital era. The conference will feature engaging discussions with our clients – Wimbledon and Tangerine Bank. Leading these sessions will be Matt Candy VP & Partner – European Leader, IBMiX and Warren Tomlin, VP and Partner, Global Mobile Leader, IBM Global Business Services.

On Wednesday, Feb 24, don’t miss IBM VP and European Mobile Leader, Shamayun Miah as he joins a panel to discuss the role of mobile in enabling a smarter workforce.

We have even more stories to share with you to help you lead the transformation for your business and your customers. So stop by our booth #H.30, Hall 3at MWC 2016 to find out more how IBM Interactive Experience can take you to the future first!

Join the conversation with @IBMInteractive using #IBMiX and #MWC16, as we will be bringing you the latest trends from Mobile World Congress. Stay tuned!

Global Portfolio Marketing Lead : IBM Cloud for Oracle Solutions

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