January 15, 2016 | Written by: Katie Farrer
Categorized: Marketing | New Thinking
This National Retail Federation’s annual convention and expo opens on January 17 in New York and runs through January 20. If you’re a retail CMO or one of the 33,000 retail professionals flocking to the Javits center in Manhattan for “The Big Show,” you’ll likely have conversations with your peers and colleagues on topics ranging from building digital customer experiences to buyer journeys– or find yourself talking about how content marketing and cognitive computing might change the retail game in coming months and years.
To help prep you, we have pulled together a must-read list as you travel to—and engage at—NRF’s “Big Show”:
Use data to deliver an exceptional client experience
Understanding the preferences and buying habits of your customers is always a challenge. In this article, we provide a step-by-step guide to using data to improve customer experiences.
New Vocabulary: Cognitive Computing
Take a look at this article to see what Cognitive Computing means, why it’s important, what it will change and key questions to ask.
Marketing is a (buyer) journey, not a destination
To understand how marketing is evolving, The CMO Club, in partnership with IBM, surveyed 100 Chief Marketing Officers (CMOs). Then, we sat down with eight respected marketing executives to get their perspectives on the research, the marketplace and the implications.We feature notable trends we gathered from these 100 CMOs.
Step-by-Step: Make an impact with content marketing
In this article, we lay out a step-by-step guide to content marketing and offer advice on how to create a strong steering team, lay out your strategy, tailor content by channel and segment, have authentic conversations and measure results.