IBM at Cannes 2018

New Standards For Engaging with Customers – thinkLeaders @ Cannes 2018

Share this post:

As we enter the age of data privacy, enterprises that most effectively deliver on excellent customer engagement are approaching problems with empathy for users and create close customer connections through authenticity, transparency, and trust. IBM iX thinkLeaders speaks to The Financial Times, Nestlé, and Codec.AI about brand transparency, credibility, and using technology to identify unmet customer needs.

Panelists:
– Nancy Kramer, Chief Evangelist, IBM iX, (Moderator)
– Brendan Spain, VP, Advertising, The Financial Times
– Sophie DuFouleur, Content & Social Media Lead, Nestlé Nespresso
– Martin Adams, Co-founder & CEO, Codec.AI

Digital Strategist

More IBM at Cannes 2018 stories

Dreamforce ’18: Paige O’Neill, CMO, Sitecore

Amanda Thurston (Editor-in-Chief, thinkLeaders) sits down with Bluewolf Women Innovators Network (WIN) Honoree Paige O’Neill (CMO, Sitecore) to discuss the state of women leaders in the workplace and how organizations and leaders can drive change to create an inclusive work environment. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders LinkedIn group > Subscribe to […]

Continue reading

Prediction Machines: To Fight Misconceptions about Artificial Intelligence, Clarity is Key

Cheap, ubiquitous, and incredibly valuable—that’s how the economists behind a new book about AI see the future of prediction, thanks to the technology that helps fill in the blanks. However, misperceptions about what AI is and how it works continue to prevail, even among tech-savvy marketers. In order for AI technology to achieve its full […]

Continue reading

Engaging for Impact: How Women Executives Are Changing the Workplace

Female leaders drive higher levels of employee engagement and satisfaction within the workplace. IBM thinkLeaders and the Women Innovators Network present this Dreamforce 2018 panel with three executive women on how they are impacting change in their institutions, bridging generation gaps, and fostering the future pipeline of diverse talent. Panelists: (Moderator) Debbie Vavangas – DS&iX […]

Continue reading