As we enter the age of data privacy, enterprises that most effectively deliver on excellent customer engagement are approaching problems with empathy for users and create close customer connections through authenticity, transparency, and trust. IBM iX thinkLeaders speaks to The Financial Times, Nestlé, and Codec.AI about brand transparency, credibility, and using technology to identify unmet customer needs.
– Nancy Kramer, Chief Evangelist, IBM iX, (Moderator)
– Brendan Spain, VP, Advertising, The Financial Times
– Sophie DuFouleur, Content & Social Media Lead, Nestlé Nespresso
– Martin Adams, Co-founder & CEO, Codec.AI
In this episode, we are joined by Rachel Williams, Global Head of Diversity and Inclusion at StubHub, to discuss hiring practices, confronting your own biases, and how a new generation of tech companies are promoting diversity. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders LinkedIn group > Subscribe to thinkPod on Soundcloud > Subscribe […]
Cheap, ubiquitous, and incredibly valuable—that’s how the economists behind a new book about AI see the future of prediction, thanks to the technology that helps fill in the blanks. However, misperceptions about what AI is and how it works continue to prevail, even among tech-savvy marketers. In order for AI technology to achieve its full […]
In this episode, we are joined by Jeremy Goldberg, Deputy CTO (Managing Director NYCx and NYC Digital) at City of New York, Mayor’s Office of the CTO. We discuss smart cities, creating cultures of innovation in government and community, and New York as a startup environment. Follow @IBMthinkLeaders on Twitter > Join the IBM thinkLeaders […]