IBM at Cannes 2018

New Standards For Engaging with Customers – thinkLeaders @ Cannes 2018

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As we enter the age of data privacy, enterprises that most effectively deliver on excellent customer engagement are approaching problems with empathy for users and create close customer connections through authenticity, transparency, and trust. IBM iX thinkLeaders speaks to The Financial Times, Nestlé, and Codec.AI about brand transparency, credibility, and using technology to identify unmet customer needs.

Panelists:
– Nancy Kramer, Chief Evangelist, IBM iX, (Moderator)
– Brendan Spain, VP, Advertising, The Financial Times
– Sophie DuFouleur, Content & Social Media Lead, Nestlé Nespresso
– Martin Adams, Co-founder & CEO, Codec.AI

Digital Strategist

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