Business Design

Managing creative assets with Git and IBM Bluemix

Share this post:

Producing, shipping and managing assets is common to many disciplines. In marketing and communications, it is, of course, an intrinsic part of the customer’s brand experience. Assets have to be on-time, on-brand, and right first time.

Electronically, assets are just files in a filesystem. Developers have used many ways to control and manage their assets in the past, and one of the most popular software versioning and management services at the moment is Git.

IBM also provides a Git platform as part of Bluemix. Called Bluemix DevOps Services, it provides a private repository for code management, whether you use the Bluemix cloud services or not. The thing about Git is that its principles of version control and iterative development can be applied to almost anything. If we combine the principles of managing marketing assets with the practice of good versioning and contro, then Git is simply a good way to manage assets irrespective of how you intend to use them.

 

What does this mean for marketing?

I run the marketing function for a large programme here at IBM UK. The role includes the production and delivery of creative assets to the client, such as Microsoft Office templates and branded documents. It would be easy to manage this in a Windows filesystem, version-control the file names, and hope that it all works. But, creative asset management is also a perfect application for Git and using the Bluemix DevOps Services platform.

Here’s how we’re doing it.

 

Getting started

Firstly, I create an account on Bluemix DevOps and set up a new project. I then create a new Git repository within the project.

On my laptop, I create a directory for assets, and create subfolders under it for each asset as appropriate.

creativegit1

The above screenshot is from Atlassian SourceTree which in my view, is the best Git management software for Windows out there (for Linux, I’m a fan of GitEye). SourceTree shows my projects at the top of the list of repositories on my laptop towards the top left under the button bar (pixellated in this image). This is the location of the files, and where those files live in the Git repository on Bluemix DevOps.

On the right is a list of files which have changed on my laptop since I last updated the Bluemix DevOps repository online. This action, essentially synchronising the assets between my laptop and Bluemix DevOps, is called a commit. It is done manually; I choose when and what to publish from my laptop straight to Bluemix DevOps.

creativegit2

This is what the assets look like in Bluemix DevOps. I can browse them as if they are web pages. I click My Projects at the top, and browse to my repository.

You can see that all of the folders are numbered. This numbering was done manually and relates to the other side of Bluemix DevOps – Agile project management. You won’t need any Agile training here; it’s a doddle to use.

Clicking Track and plan brings up a bunch of work items which are automatically tracked in Bluemix. I can relate them to each other, give them a hierarchy, allocate due dates, and so on. I am using Track and plan to also provide rolling updates to each item, so a client can log in and see progress at any time without needing to call or request a meeting.

I can also wrap a set of items together, focus on doing those first, and get them out of the way. This focus is called a Sprint in Agile, and the wider list of items to do is called the Backlog. As you can see in the screenshot below, the Sprint is a specific focus is to complete a set of assets.

creativegit3

I can also number everything according to priority.

 

An open solution

The further advantage to Bluemix is that it’s available on the public Internet.

  • For clients, it means that a member of the client team can obtain a public ibm.com website account, and I can give them access to both the project management area and the Git repository. They then benefit from transparency both in terms of how their work is being planned and tracked, and the current state of assets.
  • For fellow IBMers, it means that they always have the most up-to-date versions of assets. All that I need to do here is to add them as a member, and with their Git client such as SourceTree, they can pull all any changed files back to their computer, make appropriate changes, then push the changes back up. Easy.

Overall, I can highly recommend Bluemix DevOps both for project management and asset planning. The project management tools are easy to use, and Git is an easy-to-understand and configure way to publish and control assets.

Add Comment
No Comments

Leave a Reply

Your email address will not be published.Required fields are marked *

More Business Design Stories

Why VR Matters For Real Estate

The CBRE Group is one of the world’s largest real estate groups, with more than $86 billion in assets. It’s also interested in something most people wouldn’t associate with real estate: Augmented Reality (AR) and Virtual Reality (VR). In 2016, CBRE joined investors such as News Corp to invest in Matterport, which makes technology to […]

Continue reading

How AI and Humans Are Working Together to Reduce Online Toxicity

“Creating non-toxic communities on the net is the Next Big Thing,” tweeted Walter Isaacson, president of the Aspen Institute in a post earlier this fall. Isaacson, a well-known figure on predicting trends, was pointing to a WIRED interview with Instagram CEO Kevin Systrom and others on the platform’s efforts to curb online toxicity. Instagram, and […]

Continue reading

Franchesca Hashim, Global Marketing Manager, Airbnb

Fireside chat at Dreamforce 2017 with Franchesca Hashim, Global Marketing Manager, Airbnb — moderated by Robert Schwartz, Global Leader, Agency Services, IBM iX.

Continue reading