Pacesetters

Len Shneyder, VP Industry Relations, SendGrid

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SendGrid’s Len Shneyder talks to IBM’s Robert Schwartz about the future of email marketing, millennial email habits, and his top three tips for clients.

Interview
0:00 Introduction
0:31 The persistent power of email
2:53 European privacy regulation
4:06 Millennials’ email habits
5:29 Increasing email functionality
6:48 The turning point that pushed back spam
9:35 Clients’ biggest mistake: “carpet-bombing the inbox”
11:17 Brands doing the best job in email marketing: REI and Etsy
12:31 Lagging adoption of dynamic content

Lightning round
15:41 Favorite band: Devotchka
15:52 Favorite non-social app: KCRW’s radio app
16:04 Favorite non-phone device: sous vide machine
16:18 Most interesting Twitter follow: Tweets of God
16:29 Most interesting Twitter follower: Len’s mom
16:44 Next big marketing tech trend: interactivity in the inbox and email addresses in non-English characters
17:42 What SxSW means to Len
18:47 Three pieces of advice for clients
19:21 When you think of IBM, what do you think of?

Sr. Strategy Consultant, IBM iX || Producer, IBM thinkLeaders

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