thinkLeaders
Irene Pedruelo, Director & Editor of Insights & Research, DoSomething.org
May 8, 2018 | Written by: Serena Peters
Categorized: Pacesetters | thinkLeaders | Thought Leadership
Share this post:
IBM iX thinkLeaders presents a fireside chat with Irene Pedruelo, Director & Editor of Insights & Research, DoSomething.org and Robert Schwartz, Global Leader of Agency Services, IBM iX.
Subscribe to IBM thinkLeaders!
Learn more about IBM iX
Digital Strategist
Our Latest Insights
- Think Marketing Outcomes First, Techniques Second
- Hyper-Personalization: Insights and Action to Deliver Targeted Digital Marketing
- Patient-Centric Health Care: It’s Time for a New Operating Model
- Welcome to Extended Reality: Transforming How Employees Work and Learn
- Health Care Experience Matters — Here’s How to Improve It
CMOs Blaze a Trail for Digital Reinvention in Marketing
Is your company starting to focus more on experiences than products? If so, it’s a sign that the C-suite executives are striving to develop innovative business models to succeed in the experience-led era. Chief marketing officers (CMOs) in particular play a critically important role in helping their organizations better compete amidst disruption by new technologies. […]
Keep Your Brand Relevant in a Voice-First World
With recent advances in AI, including natural language processing (NLP), voice will be the next big paradigm in how we interact with digital devices. With the big tech companies racing to establish dominance of their respective voice platform, it’s only a matter of time until spoken dialogue will become the standard for digital interfaces. Whether […]
Laura Walker, CEO, New York Public Radio
Laura Walker, CEO of New York Public Radio, sits down with Robert Schwartz, Global Leader of Agency Services at IBM iX, to talk about creating an audio brand (not just a radio brand) at WNYC studios. Subscribe to IBM thinkLeaders! Learn more about IBM iX