Customer Experience

IBM iX welcomes!

Share this post:


Today I am excited to announce that IBM has closed on the acquisition of – a leading, European, full service digital agency headquartered in Dusseldorf, Germany – to join our IBM iX family.

Driven by consumer expectations for engaging experiences and seamless commerce, the demand for digital commerce and customer platform solutions is on the rise. By bringing’s consulting, design, digital marketing and technology skills together with the strategy, analytics, and integration expertise of IBM, we have created a powerful combination to address this rising demand. is one of just two agencies ranked at the highest partner level for all three main commerce and customer platform software vendors in the German market: Adobe, SAP hybris, and Sitecore. will add its nearly 200 employees to IBM iX with specialized expertise designing and implementing experience-led solutions using agile techniques.

For clients making digital transformations, looking to enhance their customer experience strategy through the integration of digital platforms – it starts at the level of the individual. and IBM iX remain committed to delivering these type of individualized, engaging and seamless experiences as we come together to focus on digital reinvention, and are excited to collaborate on future opportunities.

The acquisition of is the latest strategic move to enhance the design and experience prowess of our consulting organization. On February 24 2016 we completed the acquisition of Resource/Ammirati, a US-based digital marketing and creative agency, and on February 2 2016 we announced the intent to acquire Aperto, a digital agency with headquarters in Berlin.

Vice President & European Leader, IBM iX

More Customer Experience stories

20 Years In: The State of the CX Profession

A key theme of the Forrester CXNYC event was how customer experience can and should drive growth for the business. Yet the headline from Forrester’s 2018 CX Index stated the industry appears to be plateauing. Consumers said that brand experiences are overwhelmingly mediocre—62%—and the number of consumers who think experiences are above-average continues dropping each […]

Continue reading