IBM iX Design Director and Creative Strategist Adrian Franks recently had the opportunity to represent IBM iX at NYCxDESIGN 2017. This gathering of design enthusiasts was held at Cooper Union in the shadows of IBM iX’s NYC studio in the East Village.
Adrian shared his insights into what design is, why and how design thinking is being leveraged by enterprises today, and how IBM iX is helping clients approach their challenges in innovative ways by utilizing experience-led design thinking to engage users and deliver outcomes.
This five-minute highlight reel from Adrian’s longer talk serves as the perfect primer for how IBM iX is partnering with clients around IBM Design Thinking.
To connect with Adrian directly, you can find him @afranks3 on both Twitter and Instagram.
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