Business Design

Creating the Next Best Experience

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Co-authored by Paul Papas and Eric Berridge

IBM iX and Bluewolf

The demand for the “next best experience” is constantly evolving, which compels the most successful companies to adopt a state of constant innovation. Across all industries, creating an exceptional customer experience is today’s most competitive battleground. To meet this client demand, extending our strategy and cloud platform capabilities, IBM iX and Bluewolf plan to come together establishing a powerful Salesforce practice that leverages the deep expertise of both companies.

We’re thrilled to bring together our talented teams to support more clients as they look to evolve the experiences they provide to their customers and employees.

Together, IBM iX and Bluewolf will design and build innovative, consumer-grade experiences for Salesforce clients of all sizes.

Bluewolf’s technology-driven method combines their years of experience with cloud solutions that continually connect clients with their customers and drive rapid results. IBM brings additional scale, skills, and expertise to Bluewolf’s leading practice that will allow our business to rapidly grow alongside the expanding capabilities and global reach of Salesforce.

Businesses are constantly searching for new ways to connect more deeply with customers by building innovative, personalized experiences. We understand that great experience design attracts customers and creates differentiated value.

For example, Bluewolf worked with Rolls-Royce to create a new mobile experience for its customers that was both simple and engaging, allowing customers to access the information that they needed, 24 hours a day. The sleek, sophisticated experience was designed to match a brand that is known for luxury.

IBM iX and Bluewolf have a shared goal of delivering transformative experiences that drive results for our clients. Now, we will do it together!

Eric Berridge –CEO, Bluewolf

Paul Papas –Global Leader, IBM iX

Global Leader

Eric Berridge

CEO Bluewolf, an IBM Company

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