March 22, 2016 | Written by: John Armstrong
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This week, IBM iX is celebrating the one-year anniversary of our strategic partnership with Adobe. This landmark partnership is the first of its kind that brings together capabilities across design, strategy, mobile and commerce from IBM Interactive Experience (iX), the world’s largest digital agency, with Adobe’s unique product portfolio, creating a new scale of business value for clients.
We are excited to showcase and share our year’s worth of IBMiX successes at Adobe’s annual marketing conference in Las Vegas, Adobe Summit NA.
As a platinum-level sponsor at the Summit, the IBM iX booth will be front and center inside the Sands Convention Center at the Venetian Hotel. Operating under the theme of “Experience Intelligence,” we’ll share our philosophy for jump-starting the process of digital reinvention backed by decades of industry experience, data-informed experience design, and deep cognitive insights. We’ll also be hosting live demonstrations to highlight the unique solution offerings IBM and Adobe are bringing to market – aimed squarely at interweaving cognitive and commerce capabilities into personalized marketing experiences.
Leaders and top creative and strategic talent from our IBM iX team will be on hand throughout the conference from March 21 – March 24 to socialize, share, and exchange experiences. We’ve planned a breakout session around “Evolving to Experience Intelligence in the Cognitive Age” that will showcase how our clients can leverage an IBM-Adobe joint solution to kickoff their digital reinvention.
Summit Week at a Glance
Tuesday, March 22 – Summit Day 1:
- Keynote speeches from Walter Levitt, CMO of Comedy Central and Actor Thomas Middleditch
- IBM-sponsored breakout session on “Evolving to Experience Intelligence in the Cognitive Age” featuring Ford.
- Live demonstrations of our current work and offerings such as:
- View an intelligent virtual reality drive with Watson
- Use your twitter handle to find your signature cocktail
- Find out how we help the Toronto Raptors select the best players
- Experience a differentiated e-commerce experience
Wednesday, March 23 – Summit Day 2:
- Participate in over 150 sessions and labs to learn the latest strategies in digital marketing
- “Cognitive Cocktails” powered by Chef Watson at the IBM iX booth
- Summit Bash featuring an exclusive concert by Weezer
Thursday, March 24 – Summit Day 3:
- Keynote speeches from World Champion Soccer Player Abby Wambach and Actor George Clooney
- IBM-sponsored industry supersession “The Evolution of Personalization within Travel & Hospitality”
If you are coming to Adobe Summit NA, please stop by and see us at booth 351. If not, follow us on Twitter at @IBMInteractive for replays of the event, news and take-a-ways from our week in Vegas!