Diversity is the process of recognizing our differences and similarities and creating an environment that both fosters and capitalizes on them. In order to make real progress on diversifying corporate sustainability, we must be willing to step outside of our comfort zones and have honest conversations. In this panel, IBM iX speaks to Wolf & Wilhelmine, Diversity in Marketing and Advertising, and MediaMath about how diversity is the key to optimizing business performance and sustainability.
– Debbie Vavangas, Leader, UK & Ireland, IBM iX (moderator)
– Ambika Gautam Pai, Partner, Co-head of Strategy, Wolf & Wilhelmine
– Azadeh Akbari, Founder, Diversity in Marketing & Advertising Summit
– Elise James DeCruise, Vice President of Global Learning & Development, Programmatic Education, MediaMath
CMOs now find themselves with an expanded mandate to contribute greater value and measurable results, deliver exceptional customer experiences and drive a customer-centric corporate culture shift across the enterprise. Join IBM iX thinkLeaders at the iX cabana as they speak IBM Japan, Group Nine Media, and Shopin about the CMO perspective in 2018. Panelists: – Robert […]
This year’s Cannes Lion festival was, predictably, a place where the freshest creative ideas, new media platforms, and groundbreaking technologies were on full display. This year felt like a confirmation of everything we’ve been saying for years: that technology isn’t just a piece of the marketing mix—marketing IS technology, and anyone trying to make marketing […]
In this episode of thinkPod at Cannes Lions 2018, Amanda Thurston (Marketing Services Leader, IBM iX) is joined by Jeremy King (CEO, Festival of Media and M&M Global) to talk about conscious inclusion, fostering creative and productive work cultures, and the value of intimacy in event marketing.