Frank Discussions at Cannes Lions

Gabriel Fernandes, Head of Consumer Experience, Pernod Ricard

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As part of the “Frank Discussions with IBM iX thinkLeaders” series that took place at Cannes Lions International Festival of Creativity, Gabriel Fernandes, Head of Consumer Experience at Pernod Ricard, and Robert Schwartz, Global Leader, Agency Services at IBM iX discuss creating meaningful customer experiences and marketing transformation through digital Pernod Ricard.

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