Pacesetters

Fernando Gonzalez, CEO, CEMEX

Share this post:


Cemex CEO Fernando Gonzalez talks to IBM’s Robert Schwartz about the digital transformation process: setting goals, maintaining the narrative, and engaging partners.

Introduction
1:40 Digital transformation focused on the market
5:05 Opening customers to new offerings by providing basic services first
8:19 Why this is the time for digital transformation

9:50 Where Cemex is in its transformation journey
11:25 Maintaining the transformation narrative internally
14:18 How creativity and design thinking play into transformation
17:37 How Cemex finds and grows talent
21:26 The role of partners in digital transformation
23:23 Lightning round

(Photo: Business Wire)

Sr. Strategy Consultant, IBM iX || Producer, IBM thinkLeaders

More stories

Irene Pedruelo, Director & Editor of Insights & Research, DoSomething.org

IBM iX thinkLeaders presents a fireside chat with Irene Pedruelo, Director & Editor of Insights & Research, DoSomething.org and Robert Schwartz, Global Leader of Agency Services, IBM iX. Subscribe to IBM thinkLeaders! Learn more about IBM iX

Continue reading

Building Smarter Brand Experiences Panel @ THINK 2018

  Paul Papas, Global Leader, Digital Strategy & iX, talks to BRANDthropologie Media, Brain+Trust Insights, and UPS about building smarter brand experiences at THINK 2018. Speakers: Billee Howard, 
Founder + CEO of BRANDthropologie Media || President + CSO, Centiment Chris Penn, Former VP of Marketing at SHIFT Communications || Co-Founder and Chief Innovator, Brain+Trust Insights, Inc. […]

Continue reading

Thomas Marckx, Co-founder & Solutions Architect, TheLedger

Fireside chat at THINK 2018 with Thomas Marckx, Co-founder & Solutions Architect, TheLedger — moderated by Robert Schwartz, Global Leader of Agency Services, IBM iX. Subscribe to IBM thinkLeaders! Learn more about IBM iX

Continue reading