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Errol Baran, SVP Business Development and Innovation, BBC

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As part of the “Frank Discussions with IBM iX thinkLeaders” series that took place at Cannes Lions International Festival of Creativity, Errol Baran, SVP Business Development and Innovation at BBC, and Robert Schwartz, Global Leader, Agency Services at IBM iX discuss how BBC is driving its marketing innovation and exciting trends in news and media.

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