Female leaders drive higher levels of employee engagement and satisfaction within the workplace. IBM thinkLeaders and the Women Innovators Network present this Dreamforce 2018 panel with three executive women on how they are impacting change in their institutions, bridging generation gaps, and fostering the future pipeline of diverse talent.
(Moderator) Debbie Vavangas – DS&iX Leader, UK & Ireland
Paige O’Neill – Chief Marketing Officer, Sitecore
Richelle Simmons – Vice President of Digital, Ameritas Life
Claire Vo – Vice President of Product Management, Optimizely
Recent years have demonstrated that marketers can no longer rely on traditional marketing techniques. In order to be successful, they need to increasingly combine three core marketing competencies: brand management, experience design, and performance marketing. Merging these competencies can be difficult as they generally come from different skills within an organization. One of the first […]
As Adobe Summit kicks off, CXOs and digital leaders are coming to see their ability to drive hyper-personalization is finally within their grasp. Brands realize they won’t thrive by personalizing only a few customer experiences. The efforts spent on occasional outreach are better spent on a process that continuously learns about customers because the brand […]
It’s no secret that patient centricity is one of the most pressing priorities for health care and life sciences (HCLS) organizations. From pharmaceutical companies to urgent care facilities, organizations across the industry are asking how they can prioritize patient outcomes and meet consumers’ expectation for on-demand care delivered on their terms. But simply slapping the term […]