April 20, 2016 | Written by: Matthew Candy
Categorized: Digital Reinvention
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Businesses today are almost universally seeking to transform themselves in order to provide the type of engaging experiences that will meet their customer’s (constantly evolving) expectations and give them an edge. Through an ecosystem of partners, acquisitions and home grown-capabilities that span each and every layer of the enterprise, IBM is helping businesses modernize for the digital economy and cultivate closer relationships with their customers.
This includes IBM iX’s recent announcement of its intent to acquire premier Salesforce partner Bluewolf and the expansion of IBM’s 43 year partnership with SAP.
The challenge for companies in the midst of a digital transformation becomes how to take years of technology and investments and make it work in the digital era. This is where IBM, in particular IBM iX, comes in.
In fact, in a new report, IBM iX (IBM Interactive Experience) was recently named a leader in Gartner’s Magic Quadrant for Global Digital Marketing Agencies. This leadership recognition falls on the heels of three strategic moves to expand the talent, capabilities and skills within IBM iX.
IBM recently acquired three independent agencies known for their creative prowess, including:
- Aperto — a digital agency with headquarters in Berlin, Germany lauded for its digital, creative and design skills.
- Resource/Ammirati, a US-based digital marketing and creative agency that aims to address the rising demand from businesses seeking to reinvent themselves.
- ecx.io, a full-service digital agency headquartered in Dusseldorf, Germany with digital commerce, digital marketing and technology platform expertise.
As customer demands continue to evolve, IBM iX remains dedicated to creating transformative ideas, relying on entrenched as well as newly acquired skills, resources and services to drive innovation.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
 Gartner, Magic Quadrant for Global Digital Marketing Agencies, Jay Wilson, Martin Kihn, Jennifer Polk, Simon J. Yates, 22 March 2016