Cory Haik, Publisher, Mic

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Mic publisher Cory Haik (chief strategy officer at the time of taping) talks to IBM’s Robert Schwartz about Mic’s forward-looking strategy for engaging Millennial news audiences.

0:00 Introduction and Cory’s role at Mic
1:16 Responding to the new state of world events
3:17 How Mic’s viewpoint benefits from its diversity
5:11 Strategies around reaching a Millennial audience
7:12 Authenticity by exploring microcommunities
10:20 Choosing and prioritizing social platforms
15:19 Mic’s product innovations: in-notification content
17:31 Mic’s video strategy: breaking news on video and exploring OTT

Lightning Round
20:51 Favorite band: Drake
21:51 Favorite non-social app: Sherpaa
22:46 Can’t-miss info source: Pocket
24:52 Favorite non-phone device: Alexa
25:35 When you think of IBM, what do you think of?

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Sr. Strategy Consultant, IBM iX || Producer, IBM thinkLeaders

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