Mic publisher Cory Haik (chief strategy officer at the time of taping) talks to IBM’s Robert Schwartz about Mic’s forward-looking strategy for engaging Millennial news audiences.
Interview 0:00 Introduction and Cory’s role at Mic 1:16 Responding to the new state of world events 3:17 How Mic’s viewpoint benefits from its diversity 5:11 Strategies around reaching a Millennial audience 7:12 Authenticity by exploring microcommunities 10:20 Choosing and prioritizing social platforms 15:19 Mic’s product innovations: in-notification content 17:31 Mic’s video strategy: breaking news on video and exploring OTT
Lightning Round 20:51 Favorite band: Drake 21:51 Favorite non-social app: Sherpaa 22:46 Can’t-miss info source: Pocket 24:52 Favorite non-phone device: Alexa 25:35 When you think of IBM, what do you think of?
In this episode, Amanda Thurston, Marketing Services Leader at IBM iX, sits with Eric Martinez, former Partner and Designing Change Lead at VSA, to discuss business visioning, nurturing talent and creativity, and the written word in a digital world. Since the recording of this podcast, Eric Martinez has left VSA to start a new venture. […]
We’re back after a busy week at Dreamforce 2017! Listen as IBM iX Marketing Services Leader Amanda Thurston is joined by Akash Malhotra, Co-founder and COO of Eventable. In this fireside chat, they discuss entrepreneurship, what it means to be a mentor, and a new facet of digital – marketing through the calendar. Learn more […]
Laura Walker, CEO of New York Public Radio, sits down with Robert Schwartz, Global Leader of Agency Services at IBM iX, to talk about creating an audio brand (not just a radio brand) at WNYC studios. Subscribe to IBM thinkLeaders! Learn more about IBM iX