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How Cognitive is Changing Advertising

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Cognitive technology is radically reinventing every aspect of advertising, from creative processes to customer experience design and campaign optimization, to deliver experiences like never before. This discussion will center on how cognitive tools are helping marketers all over the world adapt quickly to the needs of their customers, allowing them to respond in a more human manner across campaigns which span platforms and content types.

Speakers:
– Robert Schwartz, Global Leader, Agency Services, IBM iX (moderator)
– Liam Brennan, Global Digital Director & Director of Innovation Programs, MediaCom
– Alex Mühl, MD Digital & Innovation, Havas German Group
– Timur Asar, European Head of Digital Marketing & Customer Experience | Consulting, Wipro

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