IBM at dmexco

How Cognitive is Changing Advertising

Share this post:


Cognitive technology is radically reinventing every aspect of advertising, from creative processes to customer experience design and campaign optimization, to deliver experiences like never before. This discussion will center on how cognitive tools are helping marketers all over the world adapt quickly to the needs of their customers, allowing them to respond in a more human manner across campaigns which span platforms and content types.

Speakers:
– Robert Schwartz, Global Leader, Agency Services, IBM iX (moderator)
– Liam Brennan, Global Digital Director & Director of Innovation Programs, MediaCom
– Alex Mühl, MD Digital & Innovation, Havas German Group
– Timur Asar, European Head of Digital Marketing & Customer Experience | Consulting, Wipro

Subscribe to IBM thinkLeaders!

Managing Consultant, IBM iX || Producer, IBM thinkLeaders

More IBM at dmexco stories

thinkLeaders @ CEBIT 2018: Data-based Cutomer Understanding feat. Prof Markus Warg, COO, SIGNAL IDUNA & Board Member, SDA SE

In this episode of thinkPod at CEBIT 2018, Amanda Thurston, Leader, Digital Marketing Services, talks to Professor Markus Warg, COO at SIGNAL IDUNA & Board Member at SDA SE, about Service Dominant Architecture, partnerships, and working in agile.

Continue reading

Dagne Dover Founders Panel

IBM iX thinkLeaders presents a fireside chat with the founders of Dagne Dover: – Melissa Mash, CEO – Jessie Dover, Creative Director – Deepa Gandhi, COO

Continue reading

Reinventing Business for the Future – thinkLeaders @ Cannes 2018

https://youtu.be/JxaqK7_VKRY The rate at which an organization can transform is directly proportional to the embarrassment it can tolerate. To succeed in their reinvention, CEOs are turning to their leadership to drive the growth and change agendas across the business. IBM iX thinkLeaders talks to Twitter, Ticketmaster,  TLDR Capital, and  Crane.tv, about how businesses today must […]

Continue reading