IBM at dmexco

How Cognitive is Changing Advertising

Share this post:


Cognitive technology is radically reinventing every aspect of advertising, from creative processes to customer experience design and campaign optimization, to deliver experiences like never before. This discussion will center on how cognitive tools are helping marketers all over the world adapt quickly to the needs of their customers, allowing them to respond in a more human manner across campaigns which span platforms and content types.

Speakers:
– Robert Schwartz, Global Leader, Agency Services, IBM iX (moderator)
– Liam Brennan, Global Digital Director & Director of Innovation Programs, MediaCom
– Alex Mühl, MD Digital & Innovation, Havas German Group
– Timur Asar, European Head of Digital Marketing & Customer Experience | Consulting, Wipro

Subscribe to IBM thinkLeaders!

Sr. Strategy Consultant, IBM iX || Producer, IBM thinkLeaders

Add Comment
No Comments

Leave a Reply

Your email address will not be published.Required fields are marked *

More Pacesetters stories

Thomas Marckx, Co-founder & Solutions Architect, TheLedger

Fireside chat at THINK 2018 with Thomas Marckx, Co-founder & Solutions Architect, TheLedger — moderated by Robert Schwartz, Global Leader of Agency Services, IBM iX. Subscribe to IBM thinkLeaders! Learn more about IBM iX

Continue reading

Michiel Vandendriessche & Sam Hendrickx, Co-founders, Craftworkz

Fireside chat at THINK 2018 with Michiel Vandendriessche & Sam Hendrickx, Co-founders, Craftworkz — moderated by Robert Schwartz, Global Leader of Agency Services, IBM iX. Subscribe to IBM thinkLeaders! Learn more about IBM iX

Continue reading

Danny Guillory, Head of Diversity and Inclusion, AutoDesk @ THINK 2018

Fireside chat at THINK 2018 with Danny Guillory, Head of Diversity and Inclusion, AutoDesk— moderated by Nancy Kramer, Chief Evangelist, IBM iX. Subscribe to IBM thinkLeaders! Learn more about IBM iX

Continue reading