thinkLeaders @ CEBIT 2018: Data-based Cutomer Understanding feat. Prof Markus Warg, COO, SIGNAL IDUNA & Board Member, SDA SE
In this episode of thinkPod at CEBIT 2018, Amanda Thurston, Leader, Digital Marketing Services, talks to Professor Markus Warg, COO at SIGNAL IDUNA & Board Member at SDA SE, about Service Dominant Architecture, partnerships, and working in agile.
https://youtu.be/JxaqK7_VKRY The rate at which an organization can transform is directly proportional to the embarrassment it can tolerate. To succeed in their reinvention, CEOs are turning to their leadership to drive the growth and change agendas across the business. IBM iX thinkLeaders talks to Twitter, Ticketmaster, TLDR Capital, and Crane.tv, about how businesses today must […]
As we enter the age of data privacy, enterprises that most effectively deliver on excellent customer engagement are approaching problems with empathy for users and create close customer connections through authenticity, transparency, and trust. IBM iX thinkLeaders speaks to The Financial Times, Nestlé, and Codec.AI about brand transparency, credibility, and using technology to identify unmet […]
thinkPod @ Cannes Lions 2018: Old Friends, New Cannes Feat. Errol Baran, SVP, Business Development and Innovation, BBC
In this episode of thinkPod at Cannes Lions 2018, Amanda Thurston (Marketing Services Leader, IBM iX) is joined by Errol Baran (SVP, Business Development and Innovation, BBC). They talk about story telling, the evolution of Cannes Lions, and exciting new work coming out of BBC this year.
thinkPod @ Cannes Lions 2018: Inclusivity, Talent and the Heart of Events feat. Jeremy King, CEO, Festival of Media and M&M Global
In this episode of thinkPod at Cannes Lions 2018, Amanda Thurston (Marketing Services Leader, IBM iX) is joined by Jeremy King (CEO, Festival of Media and M&M Global) to talk about conscious inclusion, fostering creative and productive work cultures, and the value of intimacy in event marketing.
Diversity is the process of recognizing our differences and similarities and creating an environment that both fosters and capitalizes on them. In order to make real progress on diversifying corporate sustainability, we must be willing to step outside of our comfort zones and have honest conversations. In this panel, IBM iX speaks to Wolf & […]
thinkPod @ Cannes Lions 2018: Creativity is at the Heart of Connection feat. Bridget Perry, VP of Marketing EMEA, Adobe
In this episode of thinkPod at Cannes Lions 2018, Amanda Thurston, Marketing Services Leader at IBM iX, is joined by Bridget Perry, VP of Marketing EMEA at Adobe, to discuss the celebration of creativity at Cannes Lions, the state of the CMO, and navigating the worlds of B2B and B2C.
thinkPod @ Cannes Lions 2018: Not Just Another Yacht in the Marina feat. Dom Joseph, CEO & Co-Founder, Captify
In this episode of thinkPod at Cannes Lions 2018, Amanda Thurston (Marketing Services Leader, IBM iX) sits with Dom Joseph (CEO & Co-Founder, Captify) who talks about the intersection of technology and creative, search intelligence, and leveraging those insights to reinvent marketing.
thinkPod: Meet the Parents feat. Niko Woischnik, Founder of Tech Berlin, Tech Open Air, and Ahoy! Berlin
In the latest episode of thinkPod, Robert Schwartz (Global Leader of Agency Services, IBM iX) is joined by Niko Woischnik (Founder of Tech Berlin, Tech Open Air, and Ahoy! Berlin), a serial entrepreneur and all-around Renaissance man. Find out why in this episode.