Extended Reality

Augmented, Virtual and Mixed Reality are the technologies we collectively refer to as Extended Reality — XR for short. These transformative technologies are powered by artificial intelligence (AI), connected to the Internet of Things (IoT), and delivered through the cloud and integrated into systems.

Extended Reality Part Two: Shop And Share Ideas

In our first blog, we explored how extended reality (XR) changes the way we work and learn. Here, we dive into how XR is used to shop and share ideas. Imagine being able to try on a pair of glasses without going to a store — or even holding the actual glasses — simply by […]

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Welcome to Extended Reality: Transforming How Employees Work and Learn

Imagine a maintenance technician for a nuclear power plant having remote and on-demand access to all equipment in the facility. They could log as many hours as needed in immersive training to become acclimated to the stress of a meltdown scenario and learn how to implement operational protocols — safely from a room at corporate […]

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Beyond the App: How New Technologies are Redefining Mobile

Over the last decade, mobile technology has grown to play a pivotal role in business and in society as a whole. Starting from the early days of the mobile web, mobile technology has developed to the point that so many of us couldn’t last one day without our favorite apps. However, technology never stands still, […]

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Why VR Matters For Real Estate

The CBRE Group is one of the world’s largest real estate groups, with more than $86 billion in assets. It’s also interested in something most people wouldn’t associate with real estate: Augmented Reality (AR) and Virtual Reality (VR). In 2016, CBRE joined investors such as News Corp to invest in Matterport, which makes technology to […]

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These Schools Are Already Using Virtual Reality to Teach

Marcus Belingheri, a 16-year-old junior at the Marin School of the Arts in Novato, California, is excited about showing off his digital arts class’s work at the spring parent showcase, in a gallery the class is designing themselves. He’s especially looking forward to the moment when the white walls and dark wood floor varnish. That’s […]

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Is augmented reality the future of brand storytelling?

Should you be using augmented reality (AR) for your next brand campaign? With a projected $590 billion to be spent on advertising worldwide in 2018, companies are making important decisions as to where their money is best served. AR, having long promised to be an effective way for brands to engage their audiences, may finally […]

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Building an analytics layer for virtual reality

Companies can learn a lot about you by examining how you interact with a simple banner ad. They know where you came from and how long you’ve spent scrolling. With a pre-roll video spot, they can determine more. Now that brands are dipping their toes into VR experiences, they are poised to unleash rivers of […]

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Can virtual reality convince people to believe in climate change?

Last fall a group of MBA candidates at MIT plotted to attempt the near-impossible: to convince skeptics that climate change poses an imminent threat to human life. The students aimed to inspire dialogue and collective action within communities, using seawater rise and its consequences on the lives of Miami, Florida residents as a case study. […]

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Augmented reality: Step-by-step

Contextual digital content overlaid onto one’s experience of the world Introduction Augmented reality technologies stream relevant data to users to increase their awareness and knowledge of their surroundings. While relatively new to marketing, augmented reality has existed for decades. Fighter jets have employed heads-up displays in cockpits since the Cold War. A Boeing researcher coined […]

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Augmented reality: New vocabulary

Contextual digital content overlaid onto one’s experience of the world What it means Augmented reality technologies stream relevant data to users to increase their awareness and knowledge of their surroundings. While relatively new to marketing, augmented reality has existed for decades. Fighter jets have employed heads-up displays in cockpits since the Cold War. A Boeing […]

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