Marketing

Marc Mathieu: In the digital era, everyone’s a marketer

Last year Unilever, the world’s second-largest advertiser, hired Marc Mathieu to be the company’s number-two marketer. A founder of BeDo, a strategic consulting firm that focuses on corporate sustainability and social responsibility, Mathieu joined Unilever to help achieve the company’s ambitious 2020 Sustainable Living Plan, which aims to double revenue while reducing raw material and […]

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