How To

Veracity of data for marketing: Step-by-step

1. The degree to which data is accurate, reliable, certain 2. An emerging platform for organizing, understanding and deriving value from big data Introduction Business decisions require confidence in the veracity of the data on which they are based. The challenge is that by 2015, 80 percent of the world’s data will be uncertain. Data […]

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Veracity of data for finance: New vocabulary

1. The degree to which data is accurate, reliable, certain 2. An emerging platform for organizing, understanding and deriving value from big data What it means Financial decisions require confidence in the veracity of data on which they are based. The challenge is that by 2015, 80 percent of the world’s data will be uncertain. […]

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Veracity of data for finance: Step-by-step

1. The degree to which data is accurate, reliable, certain 2. An emerging platform for organizing, understanding and deriving value from big data Introduction Financial decisions require confidence in the veracity of data on which they are based. The challenge is that by 2015, 80 percent of the world’s data will be uncertain. Data uncertainty […]

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Manage reputational risk and IT: Step-by-step

Protecting brand value from internal and external IT failures What it means Safeguarding corporate reputations is becoming significantly more challenging as digital technologies open access and blur boundaries. With technology a part of nearly everything a business makes, sells or services – and the primary means by which so many companies interact and transact with […]

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Manage reputational risk and IT: New Vocabulary

Protecting brand value from internal and external IT failures What it means Safeguarding corporate reputations is becoming significantly more challenging as digital technologies open access and blur boundaries. With technology a part of nearly everything a business makes, sells or services – and the primary means by which so many companies interact and transact with […]

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Measure digital marketing effectiveness: Step-by-step

“If you can’t measure it, you can’t manage it”   Peter Drucker Introduction According to what leading CMOs are learning, the key ingredients to measuring digital marketing effectiveness include a clear understanding of how digital marketing relates to business goals, a holistic understanding of the customer’s journey, the analytical approaches available to measure effectiveness, and a […]

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Performance accelerator: Step-by-step

1. A CFO who instills a discipline of performance: using process, control and analytical rigor to drive transformation, innovation and growth Introduction The CFO profession is evolving. When the financial crisis of 2008 hit, companies large and small leaned heavily on their finance leaders to shore up balance sheets, manage risk and preserve capital. By […]

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Step-by-Step: Foster collaboration between CFOs and CMOs

Working together to increase insight and profitability Introduction Collaboration between marketing and finance has always been important—more than $1 trillion is spent on marketing across the globe, representing as much as 10 percent of company budgets in some industries. With the explosion of data and advances in analytics, now more than ever CMOs and CFOs […]

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