How To

Culture of analytics: Step by step

A set of behaviors and practices grounded in a shared belief in making data-driven decisions. An open acceptance of facts, even when they challenge current practices and long-held beliefs. What it means Organizational culture is a soft science. It consists of belief patterns, attitudes and values built over the course of an organization’s history. And […]

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Globally integrated enterprise: Step by step

A company that fashions its strategy, management and operations in pursuit of a new organizing principle: integrating production, locating operations and pursuing opportunities in a globally optimal manner. 1 Introduction Over the past two decades, globalization has increased dramatically. Technological advances make it easier to interact despite differences in geography, , time zone, language and […]

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Performance accelerator: New vocabulary

1. A CFO who instills a discipline of performance: using process, control and analytical rigor to drive transformation, innovation and growth What it means The CFO profession is evolving. When the financial crisis of 2008 hit, companies large and small leaned heavily on their finance leaders to shore up balance sheets, manage risk and preserve […]

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Systems of engagement: New vocabulary

Consumer experiences designed to provide something that customers want every time they interact with a company. These experiences use Web-based and geographically aware applications and devices to engage customers individually in a stronger relationship with a brand. What it means A system of engagement is designed to motivate people to take action, get information and […]

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Viral prediction: Step-by-step

A process that integrates existing and emerging technology to monitor social networks in real time, forecasting which ideas are likely to go viral, and recommend when and how to take action. Introduction An idea that goes viral—spreading uncontrollably through social networks—can touch millions of people per hour. Some viral ideas are positive. But many are […]

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Next-best-action: New vocabulary

An approach to improving customer experience that uses predictive analytics to personalize and optimize each customer interaction, regardless of channel. What it means A customer calls a bank to inquire about acquiring a credit card. How does the agent respond? Consider all the questions that drive that response, including: Who is this person? What is […]

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Viral prediction: New vocabulary

A process that integrates existing and emerging technology to monitor social networks in real time, forecasting which ideas are likely to go viral, and recommend when and how to take action. What it means An idea that goes viral—spreading uncontrollably through social networks—can touch millions of people per hour. Some viral ideas are positive. But […]

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Culture of security: New vocabulary

Adopting security policies across the enterprise What it means Cybercriminals motivated by financial gain, politics or notoriety will stop at nothing to penetrate enterprise networks and steal sensitive data. Their operations are well-funded and disciplined, often centering on employees or business partners of their corporate targets. Attackers patiently evaluate targets based on risk and reward […]

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Culture of security: Step by step

Adopting security policies across the enterprise Introduction Cybercriminals motivated by financial gain, politics or notoriety will stop at nothing to penetrate enterprise networks and steal sensitive data. Their operations are well-funded and disciplined, often centering on employees or business partners of their corporate targets. Attackers patiently evaluate targets based on risk and reward analyses, and […]

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Augmented reality: Step-by-step

Contextual digital content overlaid onto one’s experience of the world Introduction Augmented reality technologies stream relevant data to users to increase their awareness and knowledge of their surroundings. While relatively new to marketing, augmented reality has existed for decades. Fighter jets have employed heads-up displays in cockpits since the Cold War. A Boeing researcher coined […]

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Collaboration for CIOs and CMOs: Step by step

Working together to grow revenue and profitability Introduction Traditionally, CMOs and CIOs have worked in separate arenas. But now marketers face significant technical challenges – finding the right data, analyzing it, getting it into the right hands and monitoring the information loop from marketing to customer and back again. And technology needs to prove its […]

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Veracity of data for marketing: New vocabulary

1. The degree to which data is accurate, reliable, certain 2. An emerging platform for organizing, understanding and  deriving value from big data What it means Business decisions require confidence in the veracity of the data on which they are based. The challenge is that by 2015, 80 percent of the world’s data will be […]

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