How To

Step-by-Step: Lead a culture shift

Build a strong team to transform your company Introduction Often tasked with steering the design and integration of large-scale digitization efforts, the chief data officer’s potential to add strategic value makes them a leading change agent. That’s one of the reasons CDOs have seen their stature and influence rise, according to a report by The […]

Continue reading

Step-by-Step: Foster an agile culture

Scale collaboration to drive business outcomes Introduction Agile is a way of working that was originally created to improve software development, but its measurable effect on business results has made it an attractive way to work for all types of organizations and teams. Agile is not simply an initiative, nor is it a mode of […]

Continue reading

Manage organizational change

Enable and scale creative collaboration Introduction Your organization’s clients pursue big data and analytics with the expectation of a positive return on their investment. Only 63% of companies achieve that goal within the first year. 1 That’s because when companies embark on pursuing big data and analytics strategies, they embark on a journey that is […]

Continue reading

Use data to deliver an exceptional client experience: Step by step

Introduction Obtaining a single view of the customer can be extraordinarily difficult, but it is the only way in which organizations can understand the preferences and buying habits of their most profitable customers and create a superior experience. Deriving those insights takes more than simply obtaining, collecting and storing information; it means harnessing that information […]

Continue reading

Step-by-Step: Prepare for a seat on a board of directors

Tap your network to research corporate governance Step 1: Gain relevant experience. A board seat with a large public company is unlikely to be your first experience. Start looking for opportunities where you can get board experience quickly. Boards of local nonprofits, an industry organization, a university and smaller companies are good places to start. […]

Continue reading

Omnichannel marketing: New vocabulary

Deliver consistent, personalized high-quality  customer experience across channels Introduction How often do you check prices and availability online and in the store before you make a purchase? CFI Group survey data1 finds that 95 percent of consumers—nearly everyone—say they frequently or occasionally shop a retailer’s Web site and store, and 82 percent expect to be […]

Continue reading

Omnichannel marketing: Step by step

Deliver consistent, personalized, high quality customer experience across channels Introduction How often do you check prices and availability online and in the store before you make a purchase? CFI Group survey data1 finds that 95 percent of consumers—nearly everyone—say they frequently or occasionally shop a retailer’s Web site and store, and 82 percent expect to […]

Continue reading

Move from segmentation to personalization

Growing revenue and engagement with data What it means Marketers recognize that traditional market segmentation is not enough. Delivering messages or offers to customers based purely on broad customer segments won’t yield the desired results. That’s because customers don’t represent segments—they represent themselves. We can do better. Customers are interacting with companies in many more […]

Continue reading

How to move from segmentation to personalization: Step-by-step

Growing revenue and engagement with data Step 1. Collect your data to build customer profiles Any personalization effort starts with a building a clearer picture of your individual customers. Here’s the good news: the segments you already use are a good start. Start with those segments, and build personas that represent individual customers in those […]

Continue reading

Next-best-action: Step-by-step

A process that integrates existing and emerging technology to monitor social networks in real time, forecasting which ideas are likely to go viral, and recommend when and how to take action. Introduction Next-best-action is the ability to translate all the information you know about a customer into actions or interactions that make sense to the […]

Continue reading

Culture of analytics: New vocabulary

A set of behaviors and practices grounded in a shared belief in making data-driven decisions. An open acceptance of facts, even when they challenge current practices and long-held beliefs. What it means Organizational culture is a soft science. It consists of belief patterns, attitudes and values built over the course of an organization’s history. And […]

Continue reading

Globally integrated enterprise: New vocabulary

A company that fashions its strategy, management and operations in pursuit of a new organizing principle: integrating production, locating operations and pursuing opportunities in a globally optimal manner. 1 What it means Over the past two decades, globalization has increased dramatically. Technological advances make it easier to interact despite differences in geography, , time zone, […]

Continue reading