How To

Step-by-Step: Transform your business with cognitive computing

Photo credit: Jon Simon/Feature Photo Service for IBM The greatest early potential for cognitive computing (systems that learn at scale, reason with purpose, and interact with humans naturally) is as a decision support system. Cognitive systems will churn through massive data sets—both structured and unstructured—and offer suggestions on anything from the treatment of a disease […]

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Step-by-Step: Lead like a Millennial executive

The new Millennial boardroom, Credit: thinkstockphotos.com As members of the Millennial generation (born between 1980-1994) make their way up the corporate ladder, analysts foretell a shift in business-as-usual. But what is changing, really? “Leadership in general is not going to be completely redefined,” says Michael Parrish DuDell, Millennial business author and keynote speaker. “But when […]

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Step-by-step: Hidden competition

Prepare for hidden competition from outside your industry When leaders evaluate their competitive landscape, they naturally look at the same set of players in their industry, year after year. Traditionally, these competitive sets were well understood, and evolved slowly and predictably. These days? Not so much. A company used to be considered a competitor when […]

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Nouveau Vocabulaire: Internet des objets

Internet des objets: Une définition Réseaux d’appareils ou de capteurs connectés qui permettent la collecte, la communication, l’analyse et l’exploitation de données à grande échelle sans interaction humaine. Signification L’Internet des Objets (IdO) permet l’instrumentation et l’interconnexion des objets et systèmes indispensables à notre vie de tous les jours. Une multitude de machines et objets […]

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Étape par étape: Comment exploiter l’Internet des objets

L’Internet des Objets (IdO) a le potentiel pour améliorer en profondeur la performance des entreprises et la valeur apportée au client. Chris O’Connor, Directeur Général de l’entité d’IBM dédiée à l’Internet des Objets, estime que dans quelques années, le nombre d’appareils IdO aura dépassé la population mondiale par un coefficient de cinq ou sept. Chaque […]

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Step-by-step: Host an Internal Hackathon

Once the purview of the startup crowd, large organizations are now hosting their own internal hackathons to introduce the types of innovative working practices increasingly becoming essential for effective digital transformation. Hamish McVey, head of brand management at British Airways, noted in an interview in the Financial Times, notes that big companies often believe that […]

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Step-by-step: Host an External Hackathon

Partner with outside experts to deliver innovation fast Some large organizations host external hackathons in which they invite non-employees to participate in a competition to introduce bold new customer features, apps, product elements and processes. One of America’s oldest toy companies, Hasbro, for example, recently held a hackathon where 150 developers came and developed 45 […]

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Step-by-step: Align IT innovation costs to business benefits

Funding innovation in innovative ways The rapidly expanding digital economy is forcing companies to become not only more creative in their business models and product offerings, but also in how they align costs to business benefits. Our innovation-driven economy is driving CFOs across all industries to rethink the ways they can improve payback periods and […]

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New Vocabulary: Cognitive Computing

Understand systems that learn, reason and interact Cognitive Computing: A Definition Cognitive computing refers to systems that learn at scale, reason with purpose, and interact with humans naturally. What it means Cognitive computing systems aren’t programmed; they’re trained to sense, predict, infer and, in some ways, think, using artificial intelligence and machine learning algorithms that […]

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New Vocabulary: Hackathon

A focused “hacking” session can deliver innovation in one day Hackathon: A Definition Hackathons are highly focused, outcome-oriented innovation sessions intended to deliver breakthrough thinking and a pilot-ready commercial model within a radically abbreviated timeframe. What it means These intense collaborative design events, often staged over 24 – 48 hours, bring together computer programmers, user […]

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Step-by-Step: Make an impact with content marketing

Read your audience with content marketing Content Marketing: A DefinitionThe strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action.1 Introduction Content marketing creates customer value through personalized information and tailored insights. Those insights, presented in […]

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New Vocabulary: Content Marketing

Creating profitable customer interactions with content that resonates Content Marketing: A DefinitionThe strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action1. What it means Content marketing creates customer value through tailored insights. Those insights are presented […]

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