Experience Design

IBM iX Design Director and Creative Strategist Adrian Franks Talks Design Thinking for Enterprises

IBM iX Design Director and Creative Strategist Adrian Franks recently had the opportunity to represent IBM iX at NYCxDESIGN 2017. This gathering of design enthusiasts was held at Cooper Union in the shadows of IBM iX’s NYC studio in the East Village. Adrian shared his insights into what design is, why and how design thinking […]

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Cannes 2017: Digital Craft as State-of-the-Art

I was privileged to join the Digital Craft jury in the second year of the category at this year’s Cannes Lions Festival of Creativity. Our mission was to narrow down thousands of global submissions to a shortlist of winners. The judging began online a month earlier, and while the sorting of each entry became instinctive, […]

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Design drives value and disruption, technology enables it

After I share my view on the central role of design thinking in digital, as I did in my last post, the old cliché is often brought up: if Henry Ford had used design thinking, he would have designed a faster horse and not a car. But I think that does design thinking a disservice. […]

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Good design is good business

If you google “CEO strategy”, you’ll get about 128 million results. Seem like a lot? Google “CEO design”. You’ll get 259 million – over twice as many. Now, I can’t go back 10 years and do the same search, but we do know that design is a CEO agenda item right now. Some might thank […]

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4 steps to start the digital reinvention journey for your telecom organization

The telecommunications industry is in the throes of a digital shake-up as digital invaders upset the status quo. These digital disrupters are players of scale, effectively competing with telecom organizations by benefiting from what internet-based ecosystems and “as-a-service” technologies create. To stay relevant in this evolving landscape, telecom organizations must evolve along two trajectories: serving […]

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IBM iX’s Red Hot Week

As I expect you’ve seen by now, IBM Interactive Experience (iX) grew its family considerably over the last week with the planned acquisitions of three separate digital agencies:  Resource/Ammirati, Aperto and exc.io.   All I can say is WOW — what a great week it’s been for us!  We have been building our iX skills and […]

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Harnessing data to deliver tailored customer experiences

In a commodity based market, enterprises are searching for ways to differentiate themselves from their competition. One of the opportunities lies in offering customers an excellent customer experience across all your channels. But once all enterprises in a certain market start to offer excellent customer experiences you need to start searching for a new way […]

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A Starter Guide On How to Audit For User Experience

You probably all know the old adage “The customer is always right” but how many times does a customer’s action on a brands website or app end up being wrong even when the customer thinks its right?   This can be a big problem as a frustrated user is less likely to spend time on site if […]

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