Events

Today’s interactive experience landscape is rich with a number of big time events, all featuring emerging technology that can optimize a operations. Hear about our IBM iX presence at a number of these occasions.

Targeting is no longer a dirty word

One-size-fits-all marketing is increasingly ineffectual, so targeting has become essential to giving customers the experience they want. This means getting out of their way when they aren’t interested, showing up when they are, and maintaining a consistent voice and presence across multiple platforms. This discussion will tackle how publishers and advertisers alike are gearing up […]

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Key Insights from Cologne: A dmexco 2017 Review

Every September, digital marketing’s brightest minds and boldest voices gather in Cologne, Germany for two days to discuss what’s new in digital. This year’s event boasted more than 50,000 visitors from dozens of countries. Dmexco caters to a more technology-oriented audience than other industry conferences such as Cannes Lions, so the conversation around the event […]

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Wednesday, September 20: thinkLeaders presents Laura Walker, CEO, New York Public Radio

Replay coming soon! Robert Schwartz Global Leader, Agency Services, IBM iX Laura Walker CEO, New York Public Radio thinkLeaders interview with Laura Walker, CEO of NYPR, moderated by Robert Schwartz, Global Leader of Agency Services, IBM iX. The format will include 45 minutes of panel followed by 15 minutes of open Q&A from the live […]

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Cannes 2017: Digital Craft as State-of-the-Art

I was privileged to join the Digital Craft jury in the second year of the category at this year’s Cannes Lions Festival of Creativity. Our mission was to narrow down thousands of global submissions to a shortlist of winners. The judging began online a month earlier, and while the sorting of each entry became instinctive, […]

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Tuesday, May 23: thinkLeaders presents Digital Founders Panel

Join us on May 23 from 6:30 – 8:30 PM EST, for the next thinkLeaders event with moderator Robert Schwartz, Global Leader of Agency Services, IBM iX, speaking to a panel of startup founders from the NYC startup world! The format will include 45 minutes of panel followed by 15 minutes of open Q&A from […]

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Reinvention Insights from Mobile World Congress 2017

I recently had the good fortune of being one of IBM’s Digital Strategy leaders in attendance at this year’s Mobile World Congress. During the event, IBM convened C-level executives from 25+ global telecommunications and media companies in roundtables and small group meetings. We engaged telco industry leaders about digitally reinventing their businesses and creating disruptive […]

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Tuesday, April 25: thinkLeaders presents Salesforce & Bluewolf

Thanks for watching! Replay coming soon. If you have any questions, please contact Natalia Gonzalez Chavez (nataliagc@us.ibm.com) Join us on April 25, for a special thinkLeaders event featuring: Robert Schwartz Global Leader, Agency Services, IBM iX Eric Berridge Co-founder and CEO, Bluewolf Peter Doolan EVP, Digital Transformation & Innovation, Salesforce Eric, Peter, and Robert will […]

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Wednesday, February 08: IBM THINK Leaders presents Digital Founders Panel — 2017 Kickoff Edition

Join us on Wednesday, February 8th from 7 – 9 pm for IBM THINK Leaders’ first event of the new year at Lifion by ADP! This 2017 kickoff event will feature a special Digital Founders Panel moderated by Robert Schwartz, Global Leader of Strategy & Design, IBM iX. The format will include 45 minutes of […]

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Cannes Lions proves this is the summer of AI in advertising

The recently concluded Cannes Lions festival on the French Riviera showcased plenty of diverse uses of artificial intelligence to communicate, persuade, and further the ambitions of the advertising industry. This summer, expect creative types to plumb the winning Cannes Lions entries as inspiration for their own offerings. And expect them to use the words of […]

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Join a Celebration of Digital Craft with IBMiX at Cannes Lions Festival

Carpe the Digital Diem with IBMiX at Cannes! It never ceases to amaze me how fast the world is changing. When I first began attending the annual Cannes Lions International Festival of Creativity as a creative director five years ago I would have told you then that I had seen the future, and it looked […]

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Sales Transformation at Scale Live Chat

What challenges face chief marketing officers who seek to excel in data-driven leadership and the creation of engaging customer experiences? On February 9th we asked a panel of experts to share their wisdom on this topic and join us for a chat, which is archived in the comment section below. Our panel included: Carolyn Baird, […]

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Experience Intelligence with IBM iX at the Adobe Summit

This week, IBM iX is celebrating the one-year anniversary of our strategic partnership with Adobe. This landmark partnership is the first of its kind that brings together capabilities across design, strategy, mobile and commerce from IBM Interactive Experience (iX), the world’s largest digital agency, with Adobe’s unique product portfolio, creating a new scale of business […]

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