Events

Today’s interactive experience landscape is rich with a number of big time events, all featuring emerging technology that can optimize a operations. Hear about our IBM iX presence at a number of these occasions.

By IBM iX

IBM iX Heads to Vegas for Think 2018

 IBM iXers from across the globe are coming together for Think 2018 in Las Vegas March 19-22, 2018. Find out what we’re all about at sessions, fireside chats and more with our experts, clients and partners.   Monday 11:30 AM – 12:10 PM – Transforming IBM’s Customer Experience with the Salesforce Service Cloud Platform Mandalay Bay […]

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Franchesca Hashim, Global Marketing Manager, Airbnb

Fireside chat at Dreamforce 2017 with Franchesca Hashim, Global Marketing Manager, Airbnb — moderated by Robert Schwartz, Global Leader, Agency Services, IBM iX. Subscribe to IBM thinkLeaders! Learn more about IBM iX

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Katie DeWitt, Lead, Digital Products, Tesla

Fireside chat at Dreamforce 2017 with Katie DeWitt, Lead, Digital Products, Tesla— moderated by Robert Schwartz, Global Leader, Agency Services, IBM iX. Subscribe to IBM thinkLeaders! Learn more about IBM iX

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Women in Business

Diversity is better for business and better for society. In this panel, IBM iX thinkLeaders partners with the Bluewolf Women’s Innovators Network (WIN) to present a lineup of successful Women in Business who consider what gender equality means in business and what we must do to achieve it. They discuss their unique professional journeys, and how their […]

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The Future of Customized Experiences

When always-on and customer experience collide, there isn’t room for error. Personalization, proactive customer service, value and experience related to price, chatbots, speed, convenience — in this conversation we’ll explore the post-modern world of customer service experience, which brands are doing it right, and why. Speakers: – Robert Schwartz, Global Leader, Agency Services, IBM iX […]

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Behind the Screens: iX thinkLeaders at Dreamforce 2017

Join IBM iX’s Robert Schwartz, Global Leader of Agency Services, and Amanda Thurston, Marketing Services Leader, as they sit at Watson West in San Francisco in the middle of Dreamforce 2017 to discuss all the happenings at this year’s conference and share insights from this week’s thinkLeaders guests and panelists from brands like Airbnb, Facebook, […]

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Reshaping Engagement Strategy: Fueled by AI

We’re pleased to be attending the Transformational CMO Assembly this month in Denver to deliberate on this topic with an exclusive group of CMOs brought together by The Millennium Alliance. Gatherings like these take on much more importance in this time of profound change where we’re experiencing unthrottled advancement in the human + machine continuum. […]

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Are Intelligent Machines Changing Our Approach to Change?

I was thrilled to kick off the Forrester CXSF event in San Francisco (CXSF) October 19th where the theme of Human + Machine was explored in great depth in the context of customer experience. My talk underscored that theme directly as for years consultants have advised breaking down problems along the dimensions of people, process […]

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How Cognitive is Changing Advertising

Cognitive technology is radically reinventing every aspect of advertising, from creative processes to customer experience design and campaign optimization, to deliver experiences like never before. This discussion will center on how cognitive tools are helping marketers all over the world adapt quickly to the needs of their customers, allowing them to respond in a more […]

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Oliver Rosenthal – Industry Leader, Creative Agency, Google Germany

Fireside chat at dmexco 2017 with Oliver Rosenthal, Industry Leader, Creative Agency, Google Germany — moderated by Robert Schwartz, Global Leader, Agency Services, IBM iX. Subscribe to IBM thinkLeaders!

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Targeting is no longer a dirty word

One-size-fits-all marketing is increasingly ineffectual, so targeting has become essential to giving customers the experience they want. This means getting out of their way when they aren’t interested, showing up when they are, and maintaining a consistent voice and presence across multiple platforms. This discussion will tackle how publishers and advertisers alike are gearing up […]

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Key Insights from Cologne: A dmexco 2017 Review

Every September, digital marketing’s brightest minds and boldest voices gather in Cologne, Germany for two days to discuss what’s new in digital. This year’s event boasted more than 50,000 visitors from dozens of countries. Dmexco caters to a more technology-oriented audience than other industry conferences such as Cannes Lions, so the conversation around the event […]

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