Events

Today’s interactive experience landscape is rich with a number of big time events, all featuring emerging technology that can optimize a operations. Hear about our IBM iX presence at a number of these occasions.

thinkPod @ Cannes Lions 2018: We Should Be Paying Agencies More feat. John Nardone, CEO, Flashtalking

In our first installment of thinkPod at Cannes Lions 2018, Amanda Thurston (Marketing Services Leader, IBM iX) sits with John Nardone (CEO, Flashtalking)to discuss the realities of GDPR, the intersection of creativity and personalization, and the state of the agency relationship.

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thinkPod @SXSW: This is Not Your Parent’s CRM feat. Ben Hindman, Co-founder & CEO, Splash

In our second installment of thinkPod @ SXSW 2018, we are joined by Ben Hindman, Co-founder & CEO of Splash. In this chat hosted by Amanda Thurston, Digital Marketing Services Leader at IBM iX, the two discuss the data that drives great experiences, connecting most effectively with your customer, and how thoughtful event strategy can […]

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thinkPod @ SXSW: Building Authentic Brand Experiences on Social with Ragy Thomas, Founder & CEO, Sprinklr

In our first installment of thinkPod @ SXSW 2018, we are joined by Ragy Thomas, Founder & CEO of Sprinklr. In this chat hosted by Amanda Thurston, Digital Marketing Services Leader at IBM iX, the two discuss experience-building as branding, the evolution of social, and the role of the CMO. Want more thinkPod @ SXSW? […]

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thinkPod @ IBM Think 2018: Putting Smart to Work with iX thinkLeaders

Join IBM iX’s Robert Schwartz, Global Leader of Agency Services, and Amanda Thurston, Marketing Services Leader, as they reflect on THINK 2018 and share insights from this week’s thinkLeaders guests.

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By IBM iX

IBM iX Heads to Vegas for Think 2018

 IBM iXers from across the globe are coming together for Think 2018 in Las Vegas March 19-22, 2018. Find out what we’re all about at sessions, fireside chats and more with our experts, clients and partners.   Monday 11:30 AM – 12:10 PM – Transforming IBM’s Customer Experience with the Salesforce Service Cloud Platform Mandalay Bay […]

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thinkPod: iX thinkLeaders at SXSW 2018

Join IBM iX’s Robert Schwartz, Global Leader of Agency Services, and Amanda Thurston, Marketing Services Leader, as they reflect on SXSW 2018 and share insights from this week’s thinkLeaders guests.

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Franchesca Hashim, Global Marketing Manager, Airbnb

Fireside chat at Dreamforce 2017 with Franchesca Hashim, Global Marketing Manager, Airbnb — moderated by Robert Schwartz, Global Leader, Agency Services, IBM iX. Subscribe to IBM thinkLeaders! Learn more about IBM iX

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thinkPod @ Dreamforce 2017: Maria O’Hollearn, Program Director, Hispanic Foundation of Silicon Valley

As part of our Dreamforce 2017 thought leadership series, Amanda Thurston, Marketing Services Leader at IBM iX, sits with Maria O’Hollearn, Program Director of the Hispanic Foundation of Silicon Valley, to discuss diversity, early education, and the importance of support communities. Theme music by Andrew Atkin & Michael Simonelli, of Full Stop Art Learn more […]

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Katie DeWitt, Lead, Digital Products, Tesla

Fireside chat at Dreamforce 2017 with Katie DeWitt, Lead, Digital Products, Tesla— moderated by Robert Schwartz, Global Leader, Agency Services, IBM iX. Subscribe to IBM thinkLeaders! Learn more about IBM iX

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thinkPod @ Dreamforce 2017: Reggie Wirjadi, Director of Interaction Design, Punchcut

As part of our Dreamforce 2017 thought leadership series, Amanda Thurston, Marketing Services Leader at IBM iX, sits with Reggie Wirjadi, Director of Interaction Design at Punchcut, to discuss design inspiration, agency life, and driving culture and development of creative teams. Theme music by Andrew Atkin & Michael Simonelli, of Full Stop Art Subscribe to […]

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Women in Business

Diversity is better for business and better for society. In this panel, IBM iX thinkLeaders partners with the Bluewolf Women’s Innovators Network (WIN) to present a lineup of successful Women in Business who consider what gender equality means in business and what we must do to achieve it. They discuss their unique professional journeys, and how their […]

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thinkPod @ Dreamforce 2017: Gillian Morris, Founder and CEO, Hitlist

As part of our Dreamforce 2017 thought leadership series, Amanda Thurston, Marketing Services Leader at IBM iX, sits with Gillian Morris, Founder & CEO of travel app Hitlist, who shares insights on the importance of travel, the ups and downs of startup life, and her role as a founder. Theme music by Andrew Atkin & […]

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The Future of Customized Experiences

When always-on and customer experience collide, there isn’t room for error. Personalization, proactive customer service, value and experience related to price, chatbots, speed, convenience — in this conversation we’ll explore the post-modern world of customer service experience, which brands are doing it right, and why. Speakers: – Robert Schwartz, Global Leader, Agency Services, IBM iX […]

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Behind the Screens: iX thinkLeaders at Dreamforce 2017

Join IBM iX’s Robert Schwartz, Global Leader of Agency Services, and Amanda Thurston, Marketing Services Leader, as they sit at Watson West in San Francisco in the middle of Dreamforce 2017 to discuss all the happenings at this year’s conference and share insights from this week’s thinkLeaders guests and panelists from brands like Airbnb, Facebook, […]

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Reshaping Engagement Strategy: Fueled by AI

We’re pleased to be attending the Transformational CMO Assembly this month in Denver to deliberate on this topic with an exclusive group of CMOs brought together by The Millennium Alliance. Gatherings like these take on much more importance in this time of profound change where we’re experiencing unthrottled advancement in the human + machine continuum. […]

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Are Intelligent Machines Changing Our Approach to Change?

I was thrilled to kick off the Forrester CXSF event in San Francisco (CXSF) October 19th where the theme of Human + Machine was explored in great depth in the context of customer experience. My talk underscored that theme directly as for years consultants have advised breaking down problems along the dimensions of people, process […]

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How Cognitive is Changing Advertising

Cognitive technology is radically reinventing every aspect of advertising, from creative processes to customer experience design and campaign optimization, to deliver experiences like never before. This discussion will center on how cognitive tools are helping marketers all over the world adapt quickly to the needs of their customers, allowing them to respond in a more […]

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Oliver Rosenthal – Industry Leader, Creative Agency, Google Germany

Fireside chat at dmexco 2017 with Oliver Rosenthal, Industry Leader, Creative Agency, Google Germany — moderated by Robert Schwartz, Global Leader, Agency Services, IBM iX. Subscribe to IBM thinkLeaders!

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