Fireside chat at Dreamforce 2017 with Franchesca Hashim, Global Marketing Manager, Airbnb — moderated by Robert Schwartz, Global Leader, Agency Services, IBM iX.
thinkPod @ Dreamforce 2017: Maria O’Hollearn, Program Director, Hispanic Foundation of Silicon Valley
As part of our Dreamforce 2017 thought leadership series, Amanda Thurston, Marketing Services Leader at IBM iX, sits with Maria O’Hollearn, Program Director of the Hispanic Foundation of Silicon Valley, to discuss diversity, early education, and the importance of support communities. Theme music by Andrew Atkin & Michael Simonelli, of Full Stop Art
As part of our Dreamforce 2017 thought leadership series, Amanda Thurston, Marketing Services Leader at IBM iX, sits with Reggie Wirjadi, Director of Interaction Design at Punchcut, to discuss design inspiration, agency life, and driving culture and development of creative teams. Theme music by Andrew Atkin & Michael Simonelli, of Full Stop Art
Diversity is better for business and better for society. In this panel, IBM iX thinkLeaders partners with the Bluewolf Women’s Innovators Network (WIN) to present a lineup of successful Women in Business who consider what gender equality means in business and what we must do to achieve it. They discuss their unique professional journeys, and how their […]
As part of our Dreamforce 2017 thought leadership series, Amanda Thurston, Marketing Services Leader at IBM iX, sits with Gillian Morris, Founder & CEO of travel app Hitlist, who shares insights on the importance of travel, the ups and downs of startup life, and her role as a founder. Theme music by Andrew Atkin & […]
When always-on and customer experience collide, there isn’t room for error. Personalization, proactive customer service, value and experience related to price, chatbots, speed, convenience — in this conversation we’ll explore the post-modern world of customer service experience, which brands are doing it right, and why. Speakers: – Robert Schwartz, Global Leader, Agency Services, IBM iX […]
Join IBM iX’s Robert Schwartz, Global Leader of Agency Services, and Amanda Thurston, Marketing Services Leader, as they sit at Watson West in San Francisco in the middle of Dreamforce 2017 to discuss all the happenings at this year’s conference and share insights from this week’s thinkLeaders guests and panelists from brands like Airbnb, Facebook, […]
We’re pleased to be attending the Transformational CMO Assembly this month in Denver to deliberate on this topic with an exclusive group of CMOs brought together by The Millennium Alliance. Gatherings like these take on much more importance in this time of profound change where we’re experiencing unthrottled advancement in the human + machine continuum. […]
I was thrilled to kick off the Forrester CXSF event in San Francisco (CXSF) October 19th where the theme of Human + Machine was explored in great depth in the context of customer experience. My talk underscored that theme directly as for years consultants have advised breaking down problems along the dimensions of people, process […]
Cognitive technology is radically reinventing every aspect of advertising, from creative processes to customer experience design and campaign optimization, to deliver experiences like never before. This discussion will center on how cognitive tools are helping marketers all over the world adapt quickly to the needs of their customers, allowing them to respond in a more […]
Fireside chat at dmexco 2017 with Oliver Rosenthal, Industry Leader, Creative Agency, Google Germany — moderated by Robert Schwartz, Global Leader, Agency Services, IBM iX. Subscribe to IBM thinkLeaders!