Digital Strategy

IBM iX raises three strategic questions at Adobe Summit 2017

The pace of change in business today is unprecedented. It’s more challenging than ever to keep up, as the best consumer experiences become the new benchmarks against which all experiences will be measured. The good news is that there’s never been a better time to be a creator and reinvent how we engage!  We have […]

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From CMO to CXO – The data-driven journey towards building a deeper understanding of consumers

Our industry is not only changing, but converging. This year’s CMO Study by IBM reveals that as part of an effort to secure their customers, 63 per cent of CMOs state that delivering deeper, richer customer experiences is the top marketing priority in 2016. But how can we shift from this act of recognition to […]

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3 Reasons your Brand needs Social Media Analytics

As brand marketers we have long understood the value of Social Media marketing to engage with our customers not just by offering great value through awesome content but also as a very valuable cost-effective channel for customer service.  Though we have also seen in recent times organic reach falling and putting our brands before new […]

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Embracing complexity: an open approach to innovation

Before I joined IBM I worked on a project with a healthcare company to launch a new approach to drug development. The client had spent quite some time working on the new approach and had already devised their launch plan. My team’s role was to do the market research that would prove it could work. […]

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IBM Interactive Experience Ranked 2nd in 2015 Econsultancy Report

IBM Interactive Experience has just been ranked as the second largest digital agency in the UK, for the second year running, by the influential Econsultancy Digital 100 Annual Report. This news comes hard on the heels of Ad Age ranking Interactive Experience as the largest digital agency in the world. The continued success of IBM […]

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