Digital Reinvention

Cannes 2017: Digital Craft as State-of-the-Art

I was privileged to join the Digital Craft jury in the second year of the category at this year’s Cannes Lions Festival of Creativity. Our mission was to narrow down thousands of global submissions to a shortlist of winners. The judging began online a month earlier, and while the sorting of each entry became instinctive, […]

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Design drives value and disruption, technology enables it

After I share my view on the central role of design thinking in digital, as I did in my last post, the old cliché is often brought up: if Henry Ford had used design thinking, he would have designed a faster horse and not a car. But I think that does design thinking a disservice. […]

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Good design is good business

If you google “CEO strategy”, you’ll get about 128 million results. Seem like a lot? Google “CEO design”. You’ll get 259 million – over twice as many. Now, I can’t go back 10 years and do the same search, but we do know that design is a CEO agenda item right now. Some might thank […]

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Reinvention Insights from Mobile World Congress 2017

I recently had the good fortune of being one of IBM’s Digital Strategy leaders in attendance at this year’s Mobile World Congress. During the event, IBM convened C-level executives from 25+ global telecommunications and media companies in roundtables and small group meetings. We engaged telco industry leaders about digitally reinventing their businesses and creating disruptive […]

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The Digital Paradox: Reinventing the Companies Who Were the Foundation of the Digital Revolution

Growing up, I had a front seat for the evolution of telecommunications.  My father worked for the traditional regulated “Bell Companies” and later in the cable and video parts of these businesses. It was through him that I became interested with early video, entertainment, and gaming technologies.  We were early adopters of the VCR, CD […]

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What is the circular economy and how your company can capitalize on it

According to the Ellen MacArthur Foundation, the EU alone could save $700 billion per year by applying circular economy principles to business and production. The European Commission has calculated that increasing resource productivity by 30 percent before 2030 could create 2 million jobs. What is this circular economy that has such cost-saving, job-making potential? Reinventing […]

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Igniting the bonfire of digital reinvention: Start the fire before there’s nothing left to burn

Recently, I was at a campground at night. The smell of campfires was unmistakable, and my eyes picked out the many flickering points of light in contrast to the pitch-black night. The individual blazes gave warmth and light to each separate group of campers — comforting, but going no further than their respective fire pits. […]

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Four things CxOs must do to defy digital disruption

There’s no doubt that the pace of digital disruption is only accelerating. Companies that are not already making aggressive moves to keep up are at risk of being left behind by competitors. But, these digital innovations themselves are not enough. Companies also need to look at reimagining their customer experiences to fully take advantage of […]

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IBMiX at Cannes: a game-changing experience

Interested to learn all about IBMiX at Cannes? Look no further! The Cannes Lions Festival is an eight-day celebration of inspirational people, innovative experiences, and creative ideas that change the world. Attendees will be educated and galvanized as they explore all the event has to offer. By tapping into a particular area of our expertise, […]

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Digital Transformation: It Takes a Village

Businesses today are almost universally seeking to transform themselves in order to provide the type of engaging experiences that will meet their customer’s (constantly evolving) expectations and give them an edge. Through an ecosystem of partners, acquisitions and home grown-capabilities that span each and every layer of the enterprise, IBM is helping businesses modernize for […]

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IBM iX Completes Bold Move to Support Digital Reinvention

Today we are excited to announce that IBM has completed the acquisition of Resource/Ammirati — a leading, US-based digital marketing and creative agency — to join IBM Interactive Experience (iX). IBM’s clients are clamoring for new ways to engage people as individuals — be they customers, employees, citizens, students, fans or patients. As a result, […]

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Digital Reinvention Starts with the Customer Experience

By Matt Candy and Gerald Lanzerits     There’s a heightened focus on the customer experience, especially when it comes to commerce transactions. Our clients seek digital commerce and customer platform solutions that will drive and enable digital reinvention. These platforms help enterprises integrate and engage with their customers consistently across all touch points, driving […]

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